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Maximizing the Moment: The Power of Viral Communication

Maximizing the Moment: The Power of Viral Communication

Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly

When the Celebrity Family Goes Rogue

When the Celebrity Family Goes Rogue

Published on Sept. 21, 2022, at 4:09 p.m.by Annabelle Blomeley. Sometimes celebrities and influencers can technically do everything right. From monitoring what they say, to being altruistic enough to stay “unproblematic” in the public eye, sometimes maintaining their own public image isn’t enough. When their

Are PR Packages Really PR?

Are PR Packages Really PR?

Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted

Addison Rae: Social Media Personality to Movie Star

Addison Rae: Social Media Personality to Movie Star

Published on September 29, 2021, at 10:26 a.m. by Mallory Westry. If you’re an avid TikTok user, odds are you’ve heard of the name Addison Rae. Owning the third-most-followed TikTok account, Addison Rae is widely recognized as a multifaceted social media personality, with over 84 million TikTok followers and

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