She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie”
Disney Knows Best: Disney100 on TikTok
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the
Get Ready for Success: #GRWM
Controversial Comedians: Balancing Humor and PR
Published on November 8, 2023, 3:33 p.m. by Kat Weir. Comedians often walk a fine line between humor and controversy, pushing boundaries to entertain and provoke thought. Matt Rife, Joe Rogan and
The Pop-Up Phenomenon: Pros And Cons
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing
Jump Scare: Let’s Talk About Ghostwriting
Published on November 1, 2023, 9:04 p.m.by Ali Burleson. Ghostwriting is a longstanding practice and can bring both negative and positive reactions from readers. It’s common in the public relations field,
Champions on the Field and in PR Strategies
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing
The PR of Mental Health Buzzwords
Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have
“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have a clear definition of your target
Snow White’s Modern Makeover: A PR Fiasco
Published on October 6, 2023, 2:56 p.m.by Caroline Raley. The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for