Transforming Abercrombie: The Multibillion Dollar Rebrand
Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the smell of men’s cologne anymore. Better
Love Letters to Success: The Secret Behind Valentine’s Day Campaigns
Published on February 14, 2024, 4:52 p.m.by Meg Fullen. Valentine’s Day is a special day across the United States. Whether it is a day you love or loathe, we can
818 to the 205
Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s
Glam Getaways: Do Influencer Brand Trips Really Pay Off?
Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous
Chords & Contracts: The PR Choreography of Jukebox Musicals
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the
PSA: LinkedIn Is NOT a Dating App
PR in the Ballroom
Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far.
“All I Want For Christmas” Is Good PR
Published on December 8, 2023, 10:32 a.m.by Katherine Williams. It’s no secret that Mariah Carey is the queen of Christmas. Every holiday season, her hit song “All I Want for Christmas
What’s the Deal with Black Friday?
Published on December 7, 2023, 6:28 p.m.by Carsyn Smiling. Early access The holiday season is rich with countless traditions. The day after Thanksgiving, better known as Black Friday, is no
Rachel Zegler’s Comeback: Restoring Reputation in the Media
Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and