#Oscarfail: Twitter’s Impact on Live Broadcasts
by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as
A Homage to Rosanna Fiske
by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in
Does Calvin Klein know PR? Part One
by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the
PR ethics: “With great power comes great responsibility”
By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray. To provide an open discussion on this topic,
Pauly D Does NOT Approve This Message
By Hannah McDaniel The current generation of consumers is unlike any other. Generation Y does not know how to handle positive reinforcement, and most of us respond best to negative
Plan to Plan.
By: Victoria Corley How much tangible knowledge can anyone pick up from reading a book, listening to a lecture or even studying for a test? Not too much. In a
It’s the people, stupid
By Katy Echols There once was a boy named Jim Porter who was journeying from Oklahoma City to Memphis. Upon arriving at the airport, he walked up to a kiosk
Eat What You Preach: Looking the Part
By Katherine Baker Consider this scenario: You walk into a hair salon with high hopes of looking like a supermodel the minute you walk out the door. The first woman
Ted Leonsis: The New Approach to Sports PR
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different
Is Your Workplace Game Good Enough?
By Miriam Fry As more and more people become unemployed and are forced to re-enter the workforce, competition for available jobs increases, and we have to learn to step up