Does Calvin Klein know PR? Part Two
By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a
Conquer the Chaos: Three Stress-Busting Tips
By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage the mania that is public relations.
Judge a Book by its Cover
By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, armed with vast knowledge and training,
Trust and Public Relations: The Unstoppable Duo
By Libby Page As PR professionals, our job is to create relationships with clients, publics and media outlets. This relationship can only succeed if trust is gained. Therefore, we must
PR practitioners have to keep on truckin’
By Hannah McDaniel This weekend I attended the Mid America Truck Show… Yes, a trucking show. While there, I realized that like at any other convention or event, PR played
No need to fear, Groupon is here!
By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to
Who can say no to free!?
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence
(Insert Hashtag) Social Good
By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that
For the Love of Starbucks
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And I love that there is one
Lindsay Lohan’s Top 5 PR Lessons
by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how to use better public relations to their benefit.