Safe landing with good customer service
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions like zombies. While I love to travel, I
For the PR practitioner, no news is bad news
by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when
National Competitors: Behind the scenes or over the line?
by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me, I immediately pick up the Kashi cereal over
CSR: More than meets the eye
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions
PR is not the place for a broken watch
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or planning a consumer extravaganza at an agency, you
HILEAF at its best
by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most creative, and sometimes downright stupid acronyms, in hopes
Fierce in pink: “A Crucial Catch” initiative
by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball but instead of focusing on if your team
Disney roars again
by Jaley Cranford, editor As I walked into “The Lion King 3D” at 9:30 p.m., I assumed that anyone who wanted to see the animated flick was fast asleep in
The Spirit of Apple
by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But
Millenium hippies
by Dorothy Griffith “My favorite part about life these days is the ability to complain about it online.”—@hipstermermaid First they were beatniks. Then rock-n-roll fans, hippies, punks, rappers and more.