The Media Missed the Point… Again
By: Miriam Fry There are many opinions in the world about what PR really is, and what PR professionals do on a daily basis. While PR professionals are not evasive
A Royal PR Opportunity
By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship
A Hole In Southwest’s Image?
By Marissa Stabler I boarded the plane for my last trip to Dallas before my big post-graduation move (road-trip style) next month. Two energetic flight attendants made colorful remarks over
BP’s Perfect Storm, One Year Later
By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the largest oil spill in U.S. history.
Please Don’t Go: Fans and Team Relocation
By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even
Making a Pointe
By: Katherine Baker In the recent film “Black Swan,” Natalie Portman stars as the ballerina in a production of “Swan Lake.” Portman won the Oscar for best actress for her
Does Calvin Klein know PR? Part Two
By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a
Conquer the Chaos: Three Stress-Busting Tips
By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage the mania that is public relations.
Judge a Book by its Cover
By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, armed with vast knowledge and training,
Trust and Public Relations: The Unstoppable Duo
By Libby Page As PR professionals, our job is to create relationships with clients, publics and media outlets. This relationship can only succeed if trust is gained. Therefore, we must