What the Media Wants
Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous
Flipping the Page: A Look Through Magazine Public Relations
Posted: November 19, 2014, 1:53 p.m. by Amber Patterson. It is not a secret that the press and the world of public relations collide on a regular basis. A relationship
The Public Relations Side of a Data Breach
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches
Tuscaloosa: Breaking the College Town Stereotype
Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football
More Than Just Food
Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it takes more than just food and
Let Us Stay with You
Posted: October 4, 2014, 11:30 a.m. by Michelle Pierce. Finally. The weekend has arrived that John Vawter and his wife, Susan, have been anxiously awaiting. A weekend away from the
For Nonprofits, It Starts at the Roots
Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched
Breaking the Chain: Tobacco versus CVS
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader
A Sweet Place to Start
Posted: August 29, 2014, 9:14 a.m. by Amber Ingram. Public relations plays an important role for corporations and businesses of all sizes. For Sweets Cupcakes, a Tuscaloosa, Alabama, bakery owned
Brightening the Appeal of Indoor Malls
Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10