Navigating Media Trust
Published on March 3, 2025, at 5:27 p.m. by Gracie Powell. As more people today turn to social media, websites and apps for news rather than established print publications, it can be
Meaning Over Marketing: Gen Z’s PR Revolution
Media Training Legends
Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media interviews is more critical than ever.
Politics, Pop Stars and Public Relations
Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day brought a new celebrity voicing support
Alabama Athletics: The Balance Between Branding and Humor
Published on Dec. 12, 2024, at 3:53 p.m. by Jane Blissett. The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff,
The Social Media Playbook for Small Businesses
Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences.
The Underlying Value of Financial Comms
Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible
Small Teams, Big Results: The Personalized Power of Boutique PR Agencies
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations, as the definition of PR is
From Pitch to Partnership: Fostering Genuine Connections in PR and Journalism
Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble
Building Trust in Health Care Brands: PR Strategies to Improve Reputation and Patient Loyalty
Published on Nov. 14, 2024 at 5:47 a.m. By Macy Barshick. Building trust is essential in health care. Patients put their health and often their lives in the hands of