
Inside Tips on Internships
Published on October 30, 2019, at 4:30 p.m. by Ashby Brown. Whether you find yourself in the heart of the South, the sunny state of California, along the East Coast

Educating the Next PR Generation
Published on October 4, 2019, at 2:00 p.m. by Zoie Mestayer. These days, public relations educators have their work cut out for them. Clients demand creative, flexible and experienced employees

Inside Look: The Quotes PR Club at UCF
Published on June 3, 2019, at 7:19 a.m. by Mickey Kennedy. Since 1981, a club has been growing at the University of Central Florida providing public relations students a place

Publicity Perspectives from Three Music Industry Insiders
Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl

“Coffee?” — Perfecting the Art of Informational Interviews
Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can

Convergence: Same Difference
Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence

Landing Your Internship
Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the

The Skills You Need to be Great at Pitching (That You Probably Already Have)
Published on April 13, 2019, at 5:05 p.m. by Emma Bannen. At some point in your public relations career, you’ll need to be able to pitch to the media. PR

Extreme PR: Flexibility and Expertise
Published on April 13, 2019, at 4:35 p.m. by Mickey Kennedy. A nimble pan-American public relations firm with soccer-focused branding power from around the world. That is exactly what Extreme

It’s All Fun and Games: New “Gamified” Job Applications
Published on January 7, 2019, at 1:10 p.m. by Gillian Castro. Technology is changing and so are job applications. Ketchum, a global communications agency, announced in 2016 that it was