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Editor Biographies, Fall 2017

Brooke Bailey — Daphne, Alabama Editor/Writer Major/Minor: Public Relations (Tech + Digital)/Digital Media and Computing Technology Academic Achievements: President’s List (Spring 2016, 2017); Dean’s List (Fall 2015, 2016); Kappa Tau Alpha; C&IS Academic Achievement Award (Spring 2017) Jobs, Internships & Other Achievements: Publicity Director, Black Warrior Film Festival (current); Events Manager + Marketing Assistant, Ferguson Center (current); Creative […]

Talking to Yourself: How to Nail the One-Way Interview

Talking to Yourself: How to Nail the One-Way Interview

Published on March 19, 2018, at 4:41 p.m. by Halle Russo. According to a Classes and Careers survey of 2000 bosses, 33 percent know if they will hire a candidate within the first 90 seconds of an interview. While it may be easy to distinguish yourself and tailor your answers to your audience in an […]

PR with a Purpose: Not Everyone Gets a Happy Ending

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut, football star. But what about when they don’t? In 2013, 2-year-old Sam Benson was diagnosed with DIPG, a uniformly fatal […]

Influencers Gone Rogue: How to Protect Your Brand

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest is known as a place where many choose to commit suicide. In the clip, Paul and his posse audibly try […]

H&M’s “Unintentional” Faux Pas Has Dire Consequences

H&M’s “Unintentional” Faux Pas Has Dire Consequences

Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand of racism. The accusations came after H&M posted an ad that featured an African-American child wearing a sweatshirt with the words, “Coolest monkey in the jungle.” H&M is ranked “23rd out of […]

Catching Up While You’re Clocked Out

Catching Up While You’re Clocked Out

Published on March 6, 2018, at 9:29 p.m. by Stephanie Zielinski. Heraclitus of Ephesus once said, “Change is the only constant in life,” and this is especially prevalent in public relations today. Public relations has always been a multifaceted career. It requires writing, representation, crisis management, media placement and more. For years, PR practitioners have […]

The Trust Tsunami: Where Should You Get Your News?

The Trust Tsunami: Where Should You Get Your News?

Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University of Alabama instructor in the Department of Journalism and Creative […]

Performing Arts PR 101

Performing Arts PR 101

Published on March 2, 2018, at 3:30 p.m. by Elizabeth Driver. Theater. Music. Dance. In the performing arts, you can never see the same show twice. Different from any other art form, live performances change with every curtain call. Audience members witness a one-of-a-kind performance that can never be viewed again. The same can be […]

A Seat at the Table: Insights from a PR Professionals Roundtable

A Seat at the Table: Insights from a PR Professionals Roundtable

Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University of Alabama with other public relations professionals, educators and students discussing everything from integrated agencies to PR in the digital age. You are truly living […]

Industry Leaders Discuss the Cover Letter

Industry Leaders Discuss the Cover Letter

Published on February 28, 2018, at 3:46 p.m. by Allie Binford. While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in […]

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