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The Job Search from Afar

The Job Search from Afar

Published on March 30, 2018, at 11:00 a.m. by Elizabeth Driver. It’s that time of the year. College students across the country are busy applying for internships and full-time positions. The job search is an exciting and rewarding experience. But for those applying in a new city, this can be a frustrating and tedious process. […]

Meet Jon Iwata: A Q&A With Your 20th Koten Distinguished Lecturer

Meet Jon Iwata: A Q&A With Your 20th Koten Distinguished Lecturer

Published on March 28, 2018, at 10:33 a.m. by Skylar Spencer. Meet Jon Iwata: the former senior vice president and chief brand officer for IBM — and the keynote speaker for the 20th Koten Distinguished Lecture Series in Public Relations at The University of Alabama. Iwata will deliver the lecture, titled “Authentic Communications in a […]

Orientation to Public Relations

Orientation to Public Relations

Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a student, I am often reminded of that fact. In an industry where even internships require previous PR experience, the pressure to find the perfect way to occupy our summers is immense. […]

A Toast to the Greats – The Past

A Toast to the Greats – The Past

Published on March 27, 2018, at 8:44 p.m. by Erica Cooke. We know about the women who came before us, the adversity they faced and the miles they marched. We remember the steps they took, the conversations about 77 cents on the dollar and the most recent campaign, #TimesUp. March is Women’s History Month, a […]

Defining Your Presence Online

Defining Your Presence Online

Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms gain popularity. Between Facebook, Twitter, LinkedIn, Tumblr and others, people and businesses are connecting now more than ever. It is estimated that in 2019, there will be around 2.77 billion social media […]

The New Wave of Zoo Marketing

The New Wave of Zoo Marketing

Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years, several large zoos have been shifting focus to promoting conservation. Some people are turned off to the idea of seeing animals in cages — now […]

Variances in PR Abroad

Variances in PR Abroad

Published on March 23, 2018, at 3:50 p.m. by Stephanie Zielinski. Public relations is a cosmopolitan industry. International companies need to spread brand awareness, good publicity and campaigns with ease. However, each country does not have the same guidelines and formats for PR practitioners to follow. This variation in PR requires companies to hire international […]

Kentucky Fried…No Chicken?

Kentucky Fried…No Chicken?

Published on March 23, 2018, at 12:29 a.m. by Cara Bolt. Can Kentucky Fried Chicken (KFC) actually run out of chicken? It sounds like a set up to a bad joke, but the punchline happened in the United Kingdom. On Valentine’s Day, KFC switched distributors to DCH, a food delivery service. The new partnership went […]

The Growing Latino Population’s Impact on Your Target Audience

The Growing Latino Population’s Impact on Your Target Audience

Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s charts for more than 11 weeks straight, a history-making statistic. “Jane the Virgin” was a hit television program that featured a touch of familiar Latino […]

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