Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the winner of the PRWeek’s 2018 Outstanding Student award and firm […]
Published on April 13, 2018, at 1:43 p.m. by Alana Doyle. ROI, cash on hand, balance sheet, P&L, competitive advantage. These are key terms every public relations professional should understand when entering the business world. According to a recent Forbes article, executive communications roles are vital to a company’s success. A PR strategist is more […]
Published on April 10, 2018, at 10:53 p.m. by Greta Banks. In the wake of the Parkland high school shooting, students are leading a new wave of activism calling for greater gun control and government response to mass shootings. On March 14, 2018, the Women’s March Youth organized a 17-minute national school walkout that saw thousands […]
Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features have in common? Artificial intelligence. AI has been infused into our vehicles, living rooms, mobile devices and more, simplifying and […]
Published on April 6, 2018, at 3:27 p.m. by Anna Gazdik. If you would’ve told Kristen Gowdy two years ago that she would find herself in South Korea for the PyeongChang 2018 Olympic Winter Games, the then-college senior would’ve called you crazy. She didn’t know the first thing about winter sports, and she certainly wasn’t […]
Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news, attending professional conferences and seminars, and engaging in online forums […]
Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has risen, and in doing so, have skillfully mastered the art of adaptation. From Edward Bernays’ concept of a “two-way street” […]
Published on April 3, 2018, at 9:03 a.m. by Darsey Norton. If you are anything like me, your Instagram feed is filled with photos of the latest fashion trends, travel spots and foodie havens highlighted by the many social media influencers listed under your “following” tab. This new wave of influence is changing the way […]
Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside of my aspirations of being a public relations professional, I […]
Published on March 30, 2018, at 8:13 p.m. by Allie Binford. Cellphones and the internet have made it easy to connect with people around the globe, for business or for personal reasons, but face-to-face communication is still the most effective point of contact. In business, it is easy to default to videoconferences, phone calls or […]
