Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas executive James Gatto with bribing college basketball recruits and arrested […]
Published on May 16, 2018, at 9:05 a.m. by Alana Doyle. On Jan. 5, 2018, Coachella Valley Music and Arts Festival was completely sold out, three months before the weekend-long events on April 13-April 15 and April 20-April 22, 2018. With a maximum capacity of 125,000 people per weekend, Coachella is one of the largest music […]
Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the New England Patriots are technically a part of the NFL, […]
Published on May 16, 2018, at 8:23 a.m. by Greta Banks. College graduation is right on the horizon. For some, it’s the light at the end of a long and laborious tunnel. They’ve accepted jobs already, and now it’s just a matter of walking the stage and turning their tassels. For many others, however, it […]
Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to becoming a leader in the industry started even before she stepped into a public relations classroom. “I had an internship […]
Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis to brand identity to reputation management, stories have the power […]
Published on May 14, 2018, at 10:01 a.m. by Elizabeth Driver. As the semester comes to a close, many public relations students are preparing for their summer internships. There is a lot to do in the next month, such as finalizing housing plans, shopping for professional attire and completing on-boarding paperwork. Last summer I worked […]
Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The Office,” a mockumentary about daily office life at Dunder Mifflin, a middling paper company. Underneath all the tomfoolery, Scott is […]
Published on May 9, 2018, at 10:00 a.m. by Allie Binford. The University of Alabama is nationally renowned for its top 5 public relations program (as ranked by PRWeek), but that’s not all the state of Alabama has to offer the PR world. Birmingham is home to BIG Communications, an integrated marketing firm nestled in […]
Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future State.” The report’s major recommendations for undergraduate education in public relations include writing, ethics and theory. “Speed is essential” — […]
