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Kpop: The Ultimate Public Relations Playground

Kpop: The Ultimate Public Relations Playground

Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized choreography, trendy fashion and polished visuals. These talented idols — what music celebrities are called in this region of the […]

The Golden Test and Other Ways to Craft an Ethical Résumé

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job applicants lie on their résumés. Résumés testify to the hard […]

Editor Biographies, Spring 2018

Greta Banks — San Antonio, Texas Editor/Writer Majors: Public Relations and Economics Academic Achievements: President’s List (Fall 2015-Fall 2017) Jobs, Internships & Other Achievements: Alumni Ambassador — AIFS Study Abroad (August 2017-Present); Student Blogger — AIFS Study Abroad (January 2017-May 2017) Community Service: Big Brothers Big Sisters West Alabama (Fall 2017-present); Education Outreach (Fall 2015-present); Best Buddies Spain (Spring […]

A Perfect Pitch Starts with a Perfect Shoe

A Perfect Pitch Starts with a Perfect Shoe

Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full of shoes. Manolo Blahnik’s, Louboutin’s, Jimmy Choo’s — trust me, Bradshaw had them all. And honestly, who needs to pay […]

Lessons from the Greatest Leaders of 2018

Lessons from the Greatest Leaders of 2018

Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of government. However, those individuals are no longer the people shaping society. Fortune’s list of “The World’s 50 Greatest Leaders of […]

The Sprouse Twins: A Personal Branding Comparison

The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances include Ross’ son Ben on “Friends” and Julian opposite Adam […]

4 Ways to Work on PR Without Working in PR

4 Ways to Work on PR Without Working in PR

Published on July 12, 2018, at 11:43 a.m. by Greta Banks. For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have a job or internship in your field, congratulations! However, if not, there’s no need to worry. There are lots of […]

How to Maximize Your Study Abroad

How to Maximize Your Study Abroad

Published on July 12, 2018, at 10:31 a.m. by Greta Banks. In an increasingly globalized world — one that public relations is not immune to — study abroad provides students a great opportunity to amass international experiences and competencies before entering the workforce. According to the Institute of International Education, studying abroad benefits students’ employability and improves […]

The Masters: A Brand Unlike Any Other

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner golf enthusiast in everyone. In fact, The Masters draws an […]

The Grocery Market Has Moved Online

The Grocery Market Has Moved Online

Published on May 22, 2018, at 8:57 a.m. by Stephanie Zielinski. In 1989, Peapod offered a service to deliver groceries to your door. People liked the idea so much that it was duplicated by Fresh Direct in 2000. These services were publicized by mail and T.V. commercials to get the attention of the audiences. Today, […]

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