Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a brand, and when the time for a rebrand comes, it […]
Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for just $9.95 a month. Subscriptions surged, surpassing 3 million at […]
Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at least once in your life. Having a strong presence on social media is crucial in the public relations industry. Now, […]
Published on October 1, 2018, at 4:45 p.m. by Bri Roselius. Stan Richards’ philosophy is simple. When he founded The Richards Group (TRG) in 1976, Richards had one method in mind: The Peaceable Kingdom. Known to many as a 19th-century painting, “The Peaceable Kingdom” depicts humans and animals interacting harmoniously. However, this painting does more […]
Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following sentence: “The painting is green, blue, and red.” While this seems like a simple concept, the Oxford comma is actually […]
Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight Watchers CEO Mindy Grossman announced the company’s decision to change its name to WW with the new tagline “Wellness that […]
Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe in something, even if it means sacrificing everything.” Memorable and meaningful ad campaigns have become the norm for well-known brands […]
Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing. From social media platforms to customer services, brands are focusing […]
Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation in Public Relations certification, known as the APR. Administered by the Universal Accreditation Board (UAB), which consists of partnering organizations […]
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held identity. From large-scale rebrands to smaller visual identity transformations, 2018 […]
