Published on October 31, 2018, at 3:45 p.m. by McClelland Schilling. When preparing for an interview, interviewees spend countless hours researching the company, preparing for anticipated questions and picking out the perfect interview outfit. While these are all important and those who wish to execute a successful interview should dedicate time to these areas, there […]
Published on October 16, 2018, at 9:15 a.m. by Ali Carden. The classic question: What do you want to be when you grow up? Every child is asked this question as soon as they can say their ABCs and is expected to have an answer ready for all of the curious adults. When Natalie Gloady […]
Published on October 15, 2018, at 10:30 p.m. by Anna Claire Toxey. During a time when it is becoming increasingly important for companies to please customers, employees and communities, more focus is placed on corporate social responsibility than ever before. While some companies are publicly scrutinized for failed CSR efforts, others receive praise for efforts […]
Published on October 12, 2018, at 2:30 p.m. by Elizabeth Summers. The Lilly Ledbetter Fair Pay Act, signed into law in 2009 by the Obama administration, serves as a testament to the impact Lilly Ledbetter made on American history. In 1979, Ledbetter applied for a job at Goodyear Tire Factory and was one of the […]
Published on October 16, 2018, at 2:05 p.m. by Reagin Edwards. Picture yourself on a balcony staring at the Atlantic Ocean. The sun is starting to fade, and you are enjoying a cold beverage while watching the waves crash upon the South Carolinian shore. Suddenly your phone rings, and it is the United States […]
Published on October 10, 2018, at 3:21 p.m. by Gillian Castro. A well-known coffee shop is joining the long list of companies engaging in brand and name changes. Starting in January 2019, Dunkin’ Donuts will officially lose the latter half of its name and “be on a first-name basis with America.” The name change is […]
Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be in business today, our most important job is to be head marketer for the brand called You.” Since this article, […]
Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a brand, and when the time for a rebrand comes, it […]
Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for just $9.95 a month. Subscriptions surged, surpassing 3 million at […]
Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at least once in your life. Having a strong presence on social media is crucial in the public relations industry. Now, […]
