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Choreographing Your Personal Brand

Choreographing Your Personal Brand

Published on November 16, 2018, at 8:38 p.m. by Ali Carden. In dance, personal branding is everything. It is so important to know yourself and present yourself well in order to be booked at any audition. You might be familiar with the TV shows “So You Think You Can Dance,” “Dancing with the Stars” or […]

Networking and Mentoring: Is It Necessary?

Networking and Mentoring: Is It Necessary?

Published on November 16,  2018, at 6:42 p.m. by Gillian Castro. Students are often told that getting a foot in the door is the best, and sometimes the only, way to start a career. Networking is taught to be the key to success in the fields of media and public relations. Forming a beneficial mentor […]

Food in the Age of Social Media

Food in the Age of Social Media

Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact many industries, according to Social Media Today, the food and restaurant industry is one of the top industries that benefit from this tool. In fact, […]

The Personal Journey of Professional Development

The Personal Journey of Professional Development

Published on November 15, 2018, at 5:40 p.m. by McClelland Schilling. Professional development is a term that is ingrained into public relations practitioners from the very start of their collegiate years. It is also something that practitioners are encouraged to pursue throughout the longevity of their careers. But as most practitioners know, the line between […]

Internal Communications: The Time Is Now

Internal Communications: The Time Is Now

Published on November 15, 2018, at 3:04 p.m. by Elizabeth Summers. Understanding and addressing the importance of employee engagement has become an increasingly crucial component in the success of high-performance companies. With increasing technological developments, employees have the immediate ability to connect with each other, customers, prospective business, the media and the public. With this […]

Combating Agency Tunnel Vision Syndrome

Combating Agency Tunnel Vision Syndrome

Published on November 14, 2018, at 3:00 p.m. by Savanna Guitard. As some students approach graduation and others gear up for their last semester, entering the workforce is a constant source of stress. Where do you want to live? Where do you want to work? As you start the job hunt, prevent yourself from contracting […]

Four Ways to Get over Writer’s Block

Four Ways to Get over Writer’s Block

Published on November 12, 2018, at 8:46 p.m. by Gillian Castro. Writer’s block. A concept that makes communications students and professionals cringe. It’s a common problem everyone will experience at least once in their career, but luckily there are a slew of easy solutions to get over this dreaded brain block. Demolish distractions In a […]

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

  Published on November 13, 2018, at 12:40 p.m. by Ali Carden Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight like-minded people decided there had to be a better […]

A Collaborative Effort: Advancing Ethics in Public Relations

A Collaborative Effort: Advancing Ethics in Public Relations

Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of public relations practitioners is common practice among many people today. The negative connotations associated with these words often tarnish the reputation of both the public relations industry and communications professionals, and […]

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