Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive PR. Progressive PR embraces the constant evolution of the industry and promotes willingness to change, when necessary. Progressive PR “Golin […]
Published on January 15, 2019, at 7:47 a.m. by Gillian Castro. Public relations … a profession that goes hand in hand with all lines of work, yet at the same time, creates a sense of confusion for those who rely on PR practitioners every day. It is hard for people to understand the everyday tasks […]
Published on December 11, 2018, at 11:50 a.m. by Anna Claire Toxey. When people think about careers in public relations some of the first industries that come to mind include sports, entertainment and fashion. Since individuals view these industries as glamorous and full of exciting opportunities, they often have the tendency to forget lesser-known PR […]
Published on December 7, 2018, at 5:50 p.m. by Reagin Edwards. We all dream of the perfect job. The perfect co-workers, in the perfect office space … a perfect boss who respects you and challenges you, but who also knows how to have some fun. A company’s environment helps to set the tone for its […]
Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all over the United States to attend the university’s College of Communication and Information Sciences and study in its nationally recognized […]
Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent over the last few years. According to HubSpot, “Co-branding is […]
Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs show up for opening day, too. To your dismay, the […]
Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a large company to take a stance on a political issue, yet companies who publicly take a certain side are believed […]
Published on December 4, 2018, at 11:35 a.m. by Emily Hillhouse. From the importance of fighting evil, to the value of friendship, to the idea that there’s a place for everyone in this world, J.K. Rowling teaches readers a myriad of lessons throughout the seven books and 4,224 pages total in the “Harry Potter” series. […]
Published on December 3, 2018, at 4:45 p.m. by Savanna Guitard. Many college students often fear that their career dreams will never come true. However, University of Alabama graduate Kennedy Studdard is proof that if students work hard, they can get the job they desire. As a public relations major, Studdard applied to many jobs […]
