Published on April 8, 2019, at 7:27 p.m. by Olivia Lake. Public relations professionals regularly serve as advisers and give trusted guidance to business leaders. With new technological developments reshaping the communications landscape daily, there is a need to stay current on what is being released and how it is impacting the profession. The following […]
Published on April 11, 2019, at 11:40 p.m. by Whitney Blalock. Jessica Randazza-Pade’s successful career commenced long before she declared a major or was hired for her first job — public relations was beckoning her from just 14 years old. A day in the office at o2ideas sealed the deal for her. Even as a […]
Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores, Buc-ee’s, scattered throughout the state. That boasting, though, has contributed to the company’s success and drives almost all its business. […]
Published on April 3, 2019, at 4:03 p.m. by Cassidy Anderson. The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed without encouraging heterogeneity among its professionals. The quest to diversify has intensified in recent years and has the support of […]
Published on March 7, 2019, at 7:35 p.m. by Julia Landon. More and more today, public relations agencies are shying away from being solely PR and moving toward being integrated agencies with advertising and marketing equally on the team. In Anchorage, Alaska, the same trends are occurring, but one agency has held firm in its […]
Published on March 5, 2019, at 10:05 a.m. by Hudson Nuckolls. Southwest Airlines Co. is not only one of the most prestigious airlines, but also companies, in the world. Taking its first flight in 1971, it now carries the second most passengers per month as of 2016, 144 million, according to IMM International. The company’s […]
Published on March 4, 2019, at 4:32 p.m. by Dasia Greer. Since the early 2000s, the field of public relations has seen an influx of women practitioners. According to the Bureau of Labor Statistics, women comprise 63 percent of PR specialist roles and 59 percent of PR management positions. Women have infiltrated all specialties of […]
Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also brand activations, rallies, conferences, meetings and achievement celebrations. While serving a wide range of purposes, events usually do a few things: Bring people together, provide face-to-face interactions, serve a light meal […]
Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and sophisticated suits. With blockbuster nominees and high-profile talent, ratings for the 91st Academy Awards, also known as the Oscars, increased […]
Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me to declare a major and register for classes. I was dead set on being a lawyer, so I naively believed […]
