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Erica Dias and The B Firm PR

Erica Dias and The B Firm PR

Published on April 15, 2019, at 4:33 p.m. by Dasia Greer. As a teenager, Erica Dias had dreams of becoming a wardrobe stylist. Following those dreams, Dias went on to obtain a fashion merchandising degree from San Francisco City College and a cosmetology license. After graduating, she began working in television as a wardrobe stylist […]

Corporate Crisis Management Lessons from Dunder Mifflin Scranton

Corporate Crisis Management Lessons from Dunder Mifflin Scranton

Published on April 15, 2019, at 4:20 p.m. by Hudson Nuckolls. NBC’s “The Office” ended in 2013 as one of the best shows of the 2000s, according to COMPLEX . The show’s loyal fans made it the top show watched on Netflix in 2018 — more than 7 percent of all views on the streaming platform […]

Landing Your Internship

Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they evaluate graduates for hire, internships were at the top of the list. Students hear almost every day about the importance […]

Extreme PR: Flexibility and Expertise

Extreme PR: Flexibility and Expertise

Published on April 13, 2019, at 4:35 p.m. by Mickey Kennedy. A nimble pan-American public relations firm with soccer-focused branding power from around the world. That is exactly what Extreme PR brings to the table as a unique sports agency built in Mexico City, Mexico. Strengths Extreme has clients across several sports entities but within […]

The Cleveland Browns: Winning While Losing

The Cleveland Browns: Winning While Losing

Published on April 111, 2019, at 11:55 p.m. by Mickey Kennedy. It is very simple to build and protect a brand when you are perennial winners, like the Alabama Crimson Tide and the New England Patriots, or even historically large brands like the Yankees or the Lakers. But what happens when you are neither? How […]

Keep PR in Your Pantry: Restaurant Marketing

Keep PR in Your Pantry: Restaurant Marketing

Published on April 9, 2019, at 11:00 p.m. by Gabby DiCarlo. Opening a food business is no easy task. In fact, many restaurants fail within their first year of opening due to poor planning. Contrary to popular belief, making a profit isn’t the only requirement necessary to run a successful restaurant. Besides abiding to state […]

The Psychology of Building Relationships

The Psychology of Building Relationships

Published on April 9, 2019, at 4:25 p.m. by Emma Bannen. Some of the most common definitions of public relations include a reference to relationship building. Building and maintaining relationships between an organization and its publics is key to an organization’s success, thus making it a critical skill for a PR practitioner. The Public Relations […]

The Art of Integrated Marketing Communications

The Art of Integrated Marketing Communications

Published on April 8, 2019, at 4:27 p.m. by Julia Landon. The further we get into the digital world, the more muddled the definition of public relations gets. Graduating students are looking at many different titles and roles that are not just PR focused, but also advertising, design and marketing related. This practice is called […]

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