Published on September 26, 2019, at 5:30 p.m. by Heather Griffith. This past June, a Facebook user created the event “Storm Area 51, They Can’t Stop All of Us,” and it created a frenzy of memes and tweets, grabbing the attention of many brands. During this time, Bud Light teased the release of special edition, alien-themed packaging, and […]
Published on September 24, 2019, at 10:34 a.m. by Justine Groeber. Picture this: You’re quickly nearing graduation and job interviews are looming. You’re involved in several extracurriculars and you study hard, but you are still looking for more that will set you apart. If you’re feeling this all-too-familiar stress, here are three quick and easy […]
Published on September 24, 2019, at 10:32 a.m. by Emma Bannen and Whitney Blalock. Every public relations professional, student and educator is familiar with ethics. But what does this buzzword really mean in action? The Public Relations Society of America’s code of ethics is the industry standard for ensuring ethical conduct. It reads, in part, […]
Published on September 24, 2019, at 10:27 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your dream firm last week, and they said they’d call today at 2 p.m. with their decision. Your leg bounces nervously. You’re thinking of the pictures you’ll put on the walls of […]
Published on September 24, 2019, at 10:26 a.m. by Jenna Dalton. When you don’t do your best to include people who are different from you, you end up lacking different perspectives that can make a campaign better by connecting with increasingly diverse audiences. Whether it’s a large company like H&M making the critical mistake of […]
Published on September 24, 2019, at 9:03 a.m. by Ali Cushing. It’s 7:43 in the morning. You went over your notes for what seemed like hours last night. You think to yourself, “I got this, right?” Nonetheless, you can’t seem to fight the overwhelming urge to sneak out the back exit of this unfamiliar office […]
Published on September 24, 2019, at 9:01 a.m. by Louise Margeson. It’s not uncommon in the entertainment industry for childhood stars to dwindle from the public eye as they outgrow their Disney Channel, Nickelodeon or other personas. Ariana Grande is not one of them. Over the past few years, Grande has solidified her position as […]
Published on September 24, 2019, at 8:53 a.m. by Kalicia Bateman. The Netflix hit “Stranger Things” masterfully harnesses 80s nostalgia and you can too, resulting in increased audience action. When the trailer for the third season of the Netflix original series “Stranger Things” was released, I immediately texted my friends and family to alert them. […]
Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March 2018), Athletic Hostess — University of Alabama (August 2017–December 2017) […]
Published on July 9, 2019, at 8:52 a.m. by Gabby DiCarlo. Food is the perfect public relations tool because it can be so representative of a culture, organization and values, just by being itself. Your phone buzzes and you look over to see the black Netflix logo pop up on your lock screen with a […]
