Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in one’s public relations practice, but how closely related should these […]
Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan engagement for brands within the industry and beyond. Sponsorship is when a business provides funds or services to a club in return for some form […]
Published on October 27, 2019, at 2:00 p.m. by Carlyle Ascik. On Aug. 28, 2019, a statement of under 280 characters caused an uproar in the communications industry. When the Associated Press (AP) Stylebook account tweeted a timely reminder about how its recent hyphen update pertains to football season, many journalists and public relations professionals alike took […]
Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion, consumer or even environmental public relations. Environmental PR is one of the lesser-known industries, yet it has an incredible impact on the world around us. […]
Published on October 24, 2019, at 5:30 p.m. by Gabrielle Sirois. The entertainment industry is one of the most high-profile industries worldwide. Many people in public relations are drawn to the entertainment industry for a chance to combine their PR skills with another one of their passions, whether it be pop culture, film, theater or […]
Published on October 24, 2019, at 12:11 a.m. by Christina Guyton. Cannabidiol, or more commonly referred to as CBD, is cropping up everywhere and in everything. From beauty salves to lattes, THC’s non-psychoactive sister has generated a lot of buzz in the past year. Following the 2018 Farm Bill’s legalization of hemp, CBD companies were […]
Published on October 30, 2019, at 4:30 p.m. by Ashby Brown. Whether you find yourself in the heart of the South, the sunny state of California, along the East Coast or somewhere in between, there is no limit to the number of internships available to college students. Having trouble finding inspiration for this coming summer? […]
Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures taken by opportunists, such as the creation of hip new apps and small business proposals. According to Forbes “a startup is a company working to solve a […]
Published on October 21, 2019, at 4:30 p.m. by Ally Denton. Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it has created various wildly successful campaigns like the Dolly Parton + Pentatonix “Jolene” remix for Cracker Barrel and the Serena Williams x Bumble “In Her […]
Published on October 18, 2019, at 3:00 p.m. by Kennedy Schwefler. I’ve caught my dad talking to our Amazon Alexa a couple of times now, asking, “Hey Alexa, are you recording me?” or “Hey Alexa, did you get that?” Ever since the Facebook and Cambridge Analytica privacy breach, it seems that the public’s concern with personal […]
