Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.” He mastered the art of rebranding — there is no […]
Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs such as K Camp’s “Lottery” with the “Renegade” choreography and […]
Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]
Published on January 9, 2020, at 8:52 a.m. by Justine Groeber. “The Bachelor” franchise is famously known for making love and drama happen, and each season brings 30 new people to the social eye. The contestants, who gain notoriety and a social media following overnight, are the talk of the town for months after their season […]
Published on January 9, 2020, at 8:38 a.m. by Ali Cushing. The Kardashian family is one of the most well-known reality TV dynasties out there. The glamorous bunch is constantly popping up on television screens and in the tabloids, as well as across all social media platforms. Even if you don’t follow them religiously, as […]
Published on January 10, 2020, at 5:00 p.m. by Christina Guyton. The overlapping LV. The half-Venn diagram double C’s. The stacked YSL. These simple letters represent massive fashion labels with a multitude of operations. From clothing and accessories to makeup and beauty products, how is it that simple, stand-alone letters warrant such a hefty price […]
Published on December 12, 2019, at 10:00 p.m. by Ally Denton. With 2019 soon coming to a close, it’s nice to reflect on the past year. What were our proudest moments? Our greatest accomplishments? Although public relations can be a never-ending stream of emails and strategy meetings, it is an amazing field filled with many […]
Published on December 12, 2019, at 10:00 p.m. by Christina Guyton. Employing the latest marketing and public relations tactics to yield desired results, the fashion industry remains at the forefront of consumerism. The industry’s domestic market value alone is $406 billion, with a global value worth $3 trillion. While events like Fashion Month are seasonal, […]
Published on December 11, 2019, at 11:55 p.m. by Zoie Mestayer. Students’ first few months in college can be a whirlwind. They move away from their loved ones, their homes and their pets and move into drafty shoebox dorms full of strangers. The days of hand-holding and structured education are over as full control over one’s […]
Published on December 10, 2019, at 2:00 p.m. by Justine Groeber. The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories: leadership performance, job satisfaction, organizational trust, organizational culture and job engagement. The third installment of this research series surveyed over […]
