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Insider Advice to Those Dreaming of Opening a PR Agency

Insider Advice to Those Dreaming of Opening a PR Agency

Published on February 13, 2020, at 6:10 p.m. by Emily Greco. Many public relations students and professionals dream of one day opening a public relations agency. What could be better than being your own boss? Although running an agency comes with many challenges, it can also be incredibly fun and rewarding. Sarah Rose Attman, Louise […]

I’ll Have a Degree With a Side of Fries

I’ll Have a Degree With a Side of Fries

Published on February 12, 2020, at 9:49 p.m. by Dylan Lanas. In his 2003 hit song, 21 Questions, 50 Cent says, “If I ain’t rap ’cause I flipped burgers at Burger King / Would you be ashamed to tell your friends you feelin’ me?” The line touches on the stereotype that fast-food workers are poor […]

The Art of Academy Award Campaigning

The Art of Academy Award Campaigning

Published on February 10, 2020, at 10:40 p.m. by Hannah Taylor. It’s Feb. 26, 2017, and the 89th Academy Awards are coming to a close. “And the Academy Award … for Best Picture,” Warren Beatty starts hesitantly. An exasperated Faye Dunaway says, “Come on!” and proceeds to announce “La La Land” as the winner of the night’s […]

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been beefing, bantering and building their personalities since the micro-blog site rose to popularity in 2013, and they are not showing any signs of stopping. Seven years after its birth into the […]

Editor Biographies, Fall 2019

Carlyle Ascik Editor/Writer Hometown: Fairhope, Alabama Major/Minor: Public Relations/Management/Digital Art Academic Achievements: President’s List, Dean’s List, The Anderson Society, Mortar Board, Cardinal Key, Phi Eta Sigma Jobs, Internships & Other Achievements: Account Executive — Capstone Agency (Current), Director of Public Relations — Alabama Panhellenic Association (Current), Vice President of Internal Affairs — Industry Immersion (Current), Communications Intern — McNeely […]

5 Secret Tips to Rock Your Internship

5 Secret Tips to Rock Your Internship

Published on February 7, 2020 at 9:12 a.m. by Hannah Fogus. We’ve all been there (if you haven’t, you will be soon). It’s time to start getting serious in your career, and the internship search begins. After filtering through what seems like hundreds of internships, filling out applications, and interviewing with employers, your internship awaits. […]

Ethically Responding to Tragedy

Ethically Responding to Tragedy

Published on February 5, 2020, at 10:56 p.m. by Jordan Axel. What do tragedy and sports have in common? They bring unity to an otherwise divided world. No one is ready to hear the gut-wrenching news that someone they love and admire has passed away — especially when it is out of the blue. As […]

Tune in to Festival PR

Tune in to Festival PR

Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting new people sounds like a dream job. As festival season […]

Shelf Storytelling: Reese’s Book Club

Shelf Storytelling: Reese’s Book Club

Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and for authors everywhere, that stamp of approval is as good […]

Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died tragically in a helicopter accident, along with seven others. Around […]

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