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Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in 1947. The first White House website was introduced under the […]

A Disconnect in Authentic Human Connection

A Disconnect in Authentic Human Connection

Published on February 20, 2020, at 6:52 p.m. by Katie Poedtke. Diversity. Equity. Inclusion. These three words hold a weight that is felt now more than ever. The changing social climate and technological advances of today are connecting people from all kinds of backgrounds, and the PR industry is taking it very seriously. Bringing people […]

Here She Comes Again: The Dolly Parton Renaissance

Here She Comes Again: The Dolly Parton Renaissance

Published on February 19, 2020, at 4:33 p.m. by Hannah Taylor. Dolly Parton is no “Dumb Blonde.” The living country legend has been making waves in the music world since 1967, but in 2020 she’s just as relevant as ever. At the end of last year, her career was the subject of a hit podcast, “Dolly […]

TikTok with Your Doc

TikTok with Your Doc

@208skindoc What else do you want answered? #wellnesstips #derm #dermatologist #doctor #fyp #faq ♬ original sound - dufourtiktok Published on February 19, 2020, at 4:13 p.m. by Charlotte Arnold. You used to have to go to the doctor’s office or browse WebMD to get medical information. These days, teenagers are getting medical advice from a [...]
Yes, You Can Be a Mentor Too

Yes, You Can Be a Mentor Too

Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what could you know? That mentality does not seem to fit […]

A Review of Anti-Valentine’s Day: The Brand

A Review of Anti-Valentine’s Day: The Brand

Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday celebrated on Feb. 14, and companies have officially acknowledged the [...]
“Miss Americana” & the Publicist

“Miss Americana” & the Publicist

Who Is Tree Paine? The Publicist Behind Taylor Swift Published on February 17, 2020, at 9:22 p.m. by Emily Greco. This month, Taylor Swift released her documentary Miss Americana, which followed Swift’s rise to fame and the obstacles she encountered along the way. The film featured her infamous feud with Kanye West after he explicitly […]

Work-Life Balance in an “Always-on” Industry

Work-Life Balance in an “Always-on” Industry

Published February 14, 2020, at 9:17 a.m. by Janie Creighton Stress in the workplace is nothing new. In 2017, American Psychological Association surveyed participants and discovered the third leading cause of stress in the United States is work at 61%. In fact, public relations executives are ranked in CareerCast’s 2019 top 10 list of most […]

The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind: its brand. Each state has a unique story to tell. […]

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