Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used many of her albums to help define different times of […]
Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only ready-to-drink, or RTD, coffee option was a bottled Starbucks Frappuccino. When a craving for a canned cocktail could only be met with a Four Loko. Consumers’ needs have changed, and if […]
Published on September 18, 2020, at 8:50 p.m. by Emily Safron.
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life in isolation dorms, highlighting how schools often were not adequately […]
Published on September 16, 2020, at 6:45 p.m. by Tralene Hunston. 2020 has been a tumultuous year, throwing curveballs into even the best laid plans. With the enduring difficulties of the COVID-19 pandemic that businesses now face, many organizations are scrambling to find ways to remain viable. Nonprofits are also facing growing concerns that are […]
Charlotte Arnold Editor/Writer Hometown: Lexington, Kentucky Major/Minor: Public Relations and Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event Coordinator — Henry Clay Estate/Yappy Hour (July 2019), Community and Patient Relations Manager — […]
Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social media platform in the world. The app itself is generating 500 million active users monthly. With success at this magnitude, brands and musicians have started using the platform to promote their products and music. It […]
Published on September 14, 2020, at 10:15 p.m. by Bailey Broughton. In college towns across America, students are undergoing thorough testing, screening and preventive measures to help combat the spread of COVID-19 on campuses. Some campuses, however, are primarily concerned about one implication of this pandemic: the threat it poses to college football. Athletic conferences […]
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan hold for female Marines? For me, it didn’t. It’s undeniable that female veterans are treated differently from their male counterparts. Instead of the acceptance men receive, women face scrutiny, doubts and judgment. Cue […]
Published on September 9, 2020, at 12:47 p.m. by Olivia Carroll Social media influencers have taken over the landscape of advertising. In the past few years, the advertising industry has expanded to include influencer marketing agencies, representation and communication tactics on how best to use social media influencers to promote your brand. The personal brands […]
