Published on April 29, 2020, at 5:50 p.m. by Janie Creighton. According to the Merriam-Webster dictionary, a professor is a “faculty member of the highest academic rank at an institution of higher education.” Another definition states, “One that teaches or professes special knowledge of an art, sport, or occupation requiring skill.” Across the globe, professors […]
Published on April 29, 2020, at 5:46 p.m. by Olivia Carroll. In a time of crisis, many companies immediately think of how to reassure their stockholders, clients and industry partners. However, it is just as important, if not more important, to first think of the internal public when a crisis occurs. Not only are these […]
How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not the thing that blows air, but a person whose loyalty to a brand runs deep. Do you consider yourself a superfan? A 2018 Cision article noted the powerful benefits of superfans […]
Published on April 23, 2020, at 8:08 p.m. by Janie Creighton. Jim Halpert is the news host we didn’t know we needed. Wait, I meant to say John Krasinski. Krasinski is best known for his role as Jim Halpert on the American TV series “The Office.” However, Krasinski is claiming a new name for himself […]
Published on April 23, 2020, at 7:05 p.m. by Macy Krauthamer. “We are all in this together” has never been more relevant during this apocalyptic time when people are sheltering in place, toilet paper is hard to come by, and the global economy is dropping. The whole world is at a standstill, but pandemic or not, […]
Published on April 22, 2020, at 2:52 p.m. by Macy Krauthamer. Let’s be real — nearly everyone posting on social media is trying to present themselves in the best light possible to boost their “perceived attractiveness.” Users of Instagram, Facebook and Twitter all over the world are putting filters on photos to seem more attractive or […]
Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is cultivating brand identity. Companies spend thousands — some even millions — of dollars annually to build and sustain their brands. When you think of branding, the name, design or logo of certain companies […]
Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major related to sports due to their passion for the game. But when it comes to building a successful career, or even landing a position after graduation, simply loving sports is far […]
Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we did over the weekend. Early social media platforms, such as […]
Published on April 17, 2020, at 6:58 p.m. by Hannah Taylor You can read hundreds of articles on LinkedIn, attend numerous networking events, and spend hours upon hours updating your résumé and portfolio, but nothing can truly prepare you for the experience of starting your first job out of college. However, practicing these professional development […]
