Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social media platform in the world. The app itself is generating 500 million active users monthly. With success at this magnitude, brands and musicians have started using the platform to promote their products and music. It […]
Published on September 14, 2020, at 10:15 p.m. by Bailey Broughton. In college towns across America, students are undergoing thorough testing, screening and preventive measures to help combat the spread of COVID-19 on campuses. Some campuses, however, are primarily concerned about one implication of this pandemic: the threat it poses to college football. Athletic conferences […]
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan hold for female Marines? For me, it didn’t. It’s undeniable that female veterans are treated differently from their male counterparts. Instead of the acceptance men receive, women face scrutiny, doubts and judgment. Cue […]
Published on September 9, 2020, at 12:47 p.m. by Olivia Carroll Social media influencers have taken over the landscape of advertising. In the past few years, the advertising industry has expanded to include influencer marketing agencies, representation and communication tactics on how best to use social media influencers to promote your brand. The personal brands […]
Published on September 2, 2020, at 7:53 p.m. by Allie Rose. Communication is key in the field of public relations; communicating is what we do. When thinking strategically and implementing tactics for clients, it is important to note the perception of the culture receiving the information. It can be challenging to create messages for a […]
Published on August 6, 2020, at 10 a.m. by Victoria Morris, Guest Contributor. Look at both images below. Which is easier to understand? What story do you see in the Excel sheet versus the Tableau dashboard? When you flip through a book, do you look at the fine print or the featured images to analyze […]
Published on August 3, 2020, at 2:21 p.m. by Katie Poedtke. Since the coronavirus required stay-at-home and safer-at-home regulations, many buildings stand empty, waiting for people to flood their halls and make use of them again. One of these structures? The movie theater. As movie theaters shut down across the nation, big players in the […]
Published on June 29, 2020, at 12:45 p.m. by Will Sedgwick, Guest Contributor. I used to dread online interviews. In fact, I once resorted to apologizing point blank for my ill-preparedness mid-interview. Though the interviewer stared at me through a webcam miles away, I felt as disparaged and helpless as a small specimen under a […]
Published on June 22, 2020, at 9:40 a.m. by Myreete Wolford, Manager, Business Development, Ketchum. Of course, the world has experienced turmoil before, but we’ve never quite experienced a pandemic to this degree. It’s hard to predict what the future will look like — even many months in — but we do know one thing: […]
Published on May 18, 2020, at 9:52 a.m. by Alexis Hopper and Jillian Kopp, Guest Contributors. The media industry is suffering from public distrust. The driving force: disinformation. According to the Plank Center Communication Monitor, “More than 20% of surveyed professionals indicated that their organization and reputation were affected by fake news at least one […]
