Published on October 14, 2020, at 7:01 p.m. by Kathleen McManus. Movie theaters closed, most cinematic projects were put on hold, and a few completed film productions went straight to streaming as the nation shut down for COVID-19. While nothing rivals big-screen productions, entertainment companies scrambled to find creative solutions. Enter Nancy Meyers, known for […]
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than ever. Brands strive for this type of following, and companies […]
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more time to pursue other hobbies of interest that usually would […]
Published on October 12, 2020, at 9:00 p.m. by Allison Cohen. Most people love opening presents on Christmas morning or watching the fireworks on the Fourth of July, but for those who prefer screams over smiles, Halloween is the most wonderful time of the year. Halloween has been recognized over the years as the most […]
Published on October 9th, 2020, at 7:56 p.m. by Julianna Kendall. Public relations professors spend countless classes trying to teach young PR professionals how to interact with reporters. They teach how to pitch, how to speak to reporters in interviews, and how to train spokespeople. However, they don’t lend much insight into showing students how […]
Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the new normal for nonessential workers, such as public relations and […]
Published on October 8, 2020, at 10:10 a.m. By Tralene Hunston Women have been serving in the U.S. military for more than a century. As the years have passed, female service members’ roles, conflicts and responsibilities have shifted, ultimately progressing opportunities for the female service member. Today, female veterans make up 10% of the veteran […]
Published on October 8, 2020, at 10:35 a.m. by Kathleen McManus. Today, many universities embrace student-run public relations firms as both an excellent supplement to classroom teaching and a unique opportunity for clients to reap the benefits of talented students’ efforts. The success of Syracuse University’s Hill Communications, founded in 2001, demonstrates how student-run agencies are mutually beneficial […]
Published on October 7, 2020, at 10:01 p.m. by Julianna Kendall. Are candy and pumpkins really important right now? By May, 36.5 million U.S. citizens had filed for unemployment due to the pandemic. As of October, those numbers have gone down; however, families and companies are still struggling to get their bearings in this new normal. […]
Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become accustomed to this new model and increasingly plan their strategies […]
