Published on September 28, 2020, at 8:30 p.m. by Katey Quinn. As I watched the Netflix documentary “The Social Dilemma,” I was fascinated to hear from Silicon Valley whistleblowers who revealed insight into the earliest stages and business models of social media giants. As a public relations major, I found their foreboding analysis of the […]
Published on September 25, 2020, at 3:21 p.m. by Allison Cohen. “Easy, Breezy, Beautiful, CoverGirl” … This slogan, from “CoverGirl,”:https://www.covergirl.com/ is rarely used by the brand these days, even though it has been used to identify the brand for decades. This change could be because beauty brands are ditching their old ways of branding and […]
Published on September 24, 2020, at 3:33 p.m. by Bailey Broughton. One of the most compelling things to come out of the COVID-19 pandemic was the application of communications technology that emerged and evolved to help ensure the safety of individuals across the country. In April, technology giants Google and Apple worked together to develop […]
Published on September 23, 2020, at 9:50 p.m. by Tess Hensley. As COVID-19 made its way into the United States earlier this year, colleges were suddenly front-page news: Who was shutting down first, and for how long? Students, faculty and administrators scrambled to adjust their spring semester plans, and as a new semester began this […]
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used many of her albums to help define different times of […]
Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only ready-to-drink, or RTD, coffee option was a bottled Starbucks Frappuccino. When a craving for a canned cocktail could only be met with a Four Loko. Consumers’ needs have changed, and if […]
Published on September 18, 2020, at 8:50 p.m. by Emily Safron.
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life in isolation dorms, highlighting how schools often were not adequately […]
Published on September 16, 2020, at 6:45 p.m. by Tralene Hunston. 2020 has been a tumultuous year, throwing curveballs into even the best laid plans. With the enduring difficulties of the COVID-19 pandemic that businesses now face, many organizations are scrambling to find ways to remain viable. Nonprofits are also facing growing concerns that are […]
Charlotte Arnold Editor/Writer Hometown: Lexington, Kentucky Major/Minor: Public Relations and Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event Coordinator — Henry Clay Estate/Yappy Hour (July 2019), Community and Patient Relations Manager — […]
