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Overcoming Brand Stereotypes as a Female Veteran

Overcoming Brand Stereotypes as a Female Veteran

Published on October 8, 2020, at 10:10 a.m. By Tralene Hunston Women have been serving in the U.S. military for more than a century. As the years have passed, female service members’ roles, conflicts and responsibilities have shifted, ultimately progressing opportunities for the female service member. Today, female veterans make up 10% of the veteran […]

Student-Run Agency Spotlight: Hill Communications at Syracuse University

Student-Run Agency Spotlight: Hill Communications at Syracuse University

Published on October 8, 2020, at 10:35 a.m. by Kathleen McManus. Today, many universities embrace student-run public relations firms as both an excellent supplement to classroom teaching and a unique opportunity for clients to reap the benefits of talented students’ efforts. The success of Syracuse University’s Hill Communications, founded in 2001, demonstrates how student-run agencies are mutually beneficial […]

Carving Creative Halloween Campaigns

Carving Creative Halloween Campaigns

Published on October 7, 2020, at 10:01 p.m. by Julianna Kendall. Are candy and pumpkins really important right now? By May, 36.5 million U.S. citizens had filed for unemployment due to the pandemic. As of October, those numbers have gone down; however, families and companies are still struggling to get their bearings in this new normal. […]

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become accustomed to this new model and increasingly plan their strategies […]

Building Brand Loyalty One Workout at a Time

Building Brand Loyalty One Workout at a Time

Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was no premonition of how drastically lives would be affected. After a few weeks of social distancing, people began to focus on how to make their health and wellness a priority, without […]

How Social Media Platforms Have Impacted the Upcoming Election

How Social Media Platforms Have Impacted the Upcoming Election

Published on October 2, 2020, at 6:11 p.m. by Emily Safron As the United States gears up for one of the most critical elections in the nation’s history, social media has become essential in keeping up with the news. While there are many benefits to living in a heavily technology-based world, false information can spread […]

Empowered PR Women Empower Other PR Women

Empowered PR Women Empower Other PR Women

Published on October 1, 2020, at 8:15 p.m. by Grace Evans “The question is, if you don’t believe what you’re saying is important, then who will?” said Duyen Truong, vice president of public relations for Sage Communications. According to Truong, women need to “speak with conviction and own their ideas” to not only be heard […]

How PR Can Help Shape the Mental Health Conversation

How PR Can Help Shape the Mental Health Conversation

Published on October 1, 2020, at 7:44 p.m. by Allison Cohen Since the medieval ages, mental health has carried negative stigmas, ranging from evil spirits controlling the mind to demons causing erratic behavior. Through the growth in psychological studies over time, science has debunked these medieval theories; however, the lack of public knowledge involving mental […]

How Small Businesses Are Establishing a New Normal

How Small Businesses Are Establishing a New Normal

Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business sat a few months ago. On social media, among the […]

Brand Ethics: Companies and Individuals Reevaluate Their Images

Brand Ethics: Companies and Individuals Reevaluate Their Images

Published on September 30, 2020, at 6:30 p.m. by Kendal Lambert. Ethics is defined as the branch of knowledge that deals with moral principles. Companies and brands must band together all of the values they hold and want to represent. In today’s changing climate, some brands and individuals have taken a step back to reevaluate […]

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