Published on November 5, 2020, at 5:46 p.m. by Julianna Kendall. Richard Rush, director of communications for the city of Tuscaloosa, Alabama, was on the job for less than five minutes of orientation before he was pulled into a meeting with the chief of police and asked for instruction on how to handle and communicate […]
Published on November 4, 2020, at 10:05 p.m. by Bailey Broughton. In response to the tragic murders of Black Americans such as George Floyd and Breonna Taylor at the hands of law enforcement, brands throughout the world vocalized their support of the Black Lives Matter movement that has swept the nation since the death of […]
Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to use timeliness and creativity to capture new and current consumers’ […]
Published on October 30, 2020, at 7:05 p.m. By Emily Safron. When Kim Kardashian announced that popular reality show “Keeping Up With the Kardashians” (KUWTK) would be ending in September after over 20 seasons, the nation was in awe. Now, a household name, the Kardashians have changed the world of social media and influencers as we know […]
Published on October 30, 2020, at 6:20 p.m. By Bailey Broughton. As fans of the show are aware, “Schitt’s Creek” has returned to Netflix for its sixth and final season after becoming the first comedy program to sweep all seven of the major series prize categories at the 72nd annual Emmys. The show caught the […]
Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is how Bryce Scruggs, one of two PR marketing managers at Kristalize Jewelry, describes the company’s brand. How it started Krista Lovelady is the owner and […]
Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to love their bodies the way they are. Dove is not […]
Published on October 29, 2020, at 5:32 p.m. by Caroline Ladd. One of the most intimidating parts of being a young adult is starting a career. What is something that can make this even more intimidating? Trying to start a career during a pandemic. The public relations industry focuses on fostering two-way communication between a […]
Published on October 26, 2020, at 4:55 p.m. by Kendal Lambert. As a child, you daydream what you want to be when you grow up, and it evolves multiple times throughout school and maybe even college. Eventually, you find a career that clicks, and you know what you want to do for the rest of […]
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that sells the blanket, and in the photo’s caption she gushes […]
