Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for National Noodle Day. Someone makes a joke under their breath, “Send Noods. You know, like send nudes, but noodles.” Unfortunately, the joke doesn’t stay at the decision table. Kraft pushed forward […]
Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library or bookstore to skim the shelves until you found it. […]
Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in exchange for story material creates a mutually beneficial relationship that […]
Published on October 15, 2020, at 12:08 p.m. by Katey Quinn. Imagine that you log onto Facebook Workplace to watch your CEO give his monthly address to employees across the globe. You expect a routine meeting reporting on what is going on throughout the company. Instead, you see a woman in a pink wig, DJing […]
Published on October 14, 2020, at 7:01 p.m. by Kathleen McManus. Movie theaters closed, most cinematic projects were put on hold, and a few completed film productions went straight to streaming as the nation shut down for COVID-19. While nothing rivals big-screen productions, entertainment companies scrambled to find creative solutions. Enter Nancy Meyers, known for […]
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than ever. Brands strive for this type of following, and companies […]
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more time to pursue other hobbies of interest that usually would […]
Published on October 12, 2020, at 9:00 p.m. by Allison Cohen. Most people love opening presents on Christmas morning or watching the fireworks on the Fourth of July, but for those who prefer screams over smiles, Halloween is the most wonderful time of the year. Halloween has been recognized over the years as the most […]
Published on October 9th, 2020, at 7:56 p.m. by Julianna Kendall. Public relations professors spend countless classes trying to teach young PR professionals how to interact with reporters. They teach how to pitch, how to speak to reporters in interviews, and how to train spokespeople. However, they don’t lend much insight into showing students how […]
Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the new normal for nonessential workers, such as public relations and […]
