Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd. When you hear the product names McNuggets, McRib and McFlurry, you tend to think about the popular fast-food chain McDonald’s. However, have you heard about its new product called the McPlant? McDonald’s announced it will release the meatless burger in 2021 to launch the company’s […]
Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media has allowed athletes to build their personal brands and increase […]
Published on November 13, 2020, at 9:58 p.m.by Emie Garrett. Between the chic clothes, upbeat French soundtrack and sweeping shots of Parisian architecture, it’s easy to get caught up in the world of “Emily in Paris,” one of Netflix’s newest original series. “Emily in Paris” follows Emily Cooper, a young marketing professional from Chicago, who’s […]
Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new trends, collaborate with influencers and comment back to fans. TikTok […]
Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and every organization and industry was planning for different trends and […]
Published on November 11, 2020, at 6:20 p.m. by Caroline Ladd. One of the most well-known stores during the holidays is Macy’s. It begins with its Thanksgiving Day Parade, then moves onto its Santa visits, window displays, city Christmas lightings and shopping deals. With COVID-19, it has to rethink all of its holiday traditions in […]
Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600 shops nationwide. Though every flavor is delicious, the company’s pledge to stand up for its beliefs is what truly leaves a lasting impression. Even though […]
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes more fear in brands and individuals than the threat of “being canceled.” Cancel culture is emerging as one of the most ubiquitous and misunderstood byproducts […]
Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back to crowded sets across the globe? When the news initially […]
Published on November 6, 2020, at 3:05 p.m. by Tralene Hunston. It is not uncommon for public relations practitioners and journalists alike to use stock photos to enhance and add depth to their written work. However, the ease with which stock photography is available does not negate a publisher’s responsibility to ensure that visuals are […]
