Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to love their bodies the way they are. Dove is not […]
Published on October 29, 2020, at 5:32 p.m. by Caroline Ladd. One of the most intimidating parts of being a young adult is starting a career. What is something that can make this even more intimidating? Trying to start a career during a pandemic. The public relations industry focuses on fostering two-way communication between a […]
Published on October 26, 2020, at 4:55 p.m. by Kendal Lambert. As a child, you daydream what you want to be when you grow up, and it evolves multiple times throughout school and maybe even college. Eventually, you find a career that clicks, and you know what you want to do for the rest of […]
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that sells the blanket, and in the photo’s caption she gushes […]
Published on October 23, 2020, at 1:05 p.m. by Julianna Kendall. One year ago, Alexis Matallana was a student at The University of Alabama majoring in political science and public relations. Today, she is a strategist working with clients like Verizon, PetSmart, LEGO, and Adobe. When originally applying for jobs, she decided early on that […]
Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there such a thing as too much communication? When is it […]
Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines. However, in 2016, a few brands were brave enough to […]
Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross: politics. Over time, as more forward-thinking companies evolved their brand identities to correspond with the changing times and sentiments of their consumers, the line in the sand has moved. What used […]
Published on October 21, 2020, at 10:15 p.m. By Kathleen McManus. Social media marketing is a key strategy used by brands, and public relations practitioners are expected to be well versed in the various platforms. The tools and trends of social media, however, are constantly changing, making it challenging to stay up to date with […]
Published on October 21, 2020, at 10:05 p.m. by Allison Cohen. The environment affects everyone and is a topic of discussion to which specialists and politicians are bringing more attention. People worldwide are debating how to conserve energy and the best ways to protect the planet. With this issue at hand, companies are taking note […]
