Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000 influencers are active on Instagram in 2020. In a saturated market, influencers must work smarter to compete for affiliate marketing and brand partnerships. A background […]
Published on December 1 , 2020 at 5:50 p.m.by Kendal Lambert. Student-athletes around the country are speaking out against social and political injustices now more than ever. Since they are students under the control of athletic departments, I raise the question: Should athletic departments advance campaigns to promote injustices, or should the student-athletes have their […]
Published on November 30, 2020, at 5:15 p.m.by Emie Garrett. The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the trick-or-treaters are barely out of their costumes before it’s the […]
Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert. When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has produced hit television shows such as “Little Fires Everywhere,” “Big […]
Published on November 23, 2020, at 6:25 p.m.by Emily Safron. It’s no secret that when you sign up to be on a reality TV show, you’re opting to have your entire life publicized. Not only does the entire world begin to know every waking detail about you, but your following and influence level skyrocket. The […]
Published on November 23rd, 2020 at 6:20 p.m. by Tess Hensley. The field of public relations is filled with pressure, but few clients would be more demanding than the English Crown. Former Press Secretary Michael Shea’s demise is shown in episode eight of “The Crown” in the newly released (and highly anticipated) fourth season. For communicators, his […]
Published on November 20, 2020, at 12:50 p.m. by Caroline Ladd. Social media is a communication strategy that has been essential to businesses in recent years. In 2020 specifically, companies have been taking advantage of these channels in order to have a better connection and drive engagement with their consumer base. One company using social […]
Published on November 20, 2020, at 12:45 p.m.by Kendal Lambert. The Public Relations Society of America website states, “While the practice of public relations in the United States has undergone dramatic changes, a lack of diversity in the communications profession persists.” Diversity, equity and inclusion combined have been a prevalent topic around the country recently. While October, […]
Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By advocating for individuals with disabilities and creating alternative job opportunities for women working in Bangkok’s red-light districts, brands such as Raw & Rebellious and NightLight […]
Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave customers wondering what questionable things might be lurking in its products, Blender Bombs, a South Carolina-based company, is quickly making a name for itself in […]
