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Tinder and Bumble: Matches Made in Virtual Heaven

Tinder and Bumble: Matches Made in Virtual Heaven

Published on March 4, 2021, at 11:11 a.m. by Lawson Colgate. In the midst of a pandemic, where in-person meets virtual, our classes and jobs have not been the only things to go completely online. Dating apps have been around for years, but their use has increased in the past few months. Picture this. It’s 2012, and you’re […]

Can PR Talk the Talk and Walk the Walk?

Can PR Talk the Talk and Walk the Walk?

Published on March 3, 2021, at 7:15 p.m. by Emma Britt. New York Fashion Week is a bi-annual event full of runway shows designed to highlight designers’ newest masterpieces that are expected to take over the next fashion season. This week-long event is significant because it allows designers to showcase their talents and hard work and […]

How Being a Student Leader Impacts Your Post-Grad Life

How Being a Student Leader Impacts Your Post-Grad Life

Published on March 3, 2021, at 5:50 p.m. by Lawson Colgate. Parents, teachers and mentors all encourage us to “get involved.” They harp on the idea that the best way to make friends and gain experience is to “get involved.” And who’s to say they’re right or wrong? But, what constitutes the “right” amount of involvement? […]

Depop: Gen Zers’ Thrift Shop

Depop: Gen Zers’ Thrift Shop

Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying fast fashion from companies that use unethical labor. According to ThredUp, traditional thrifting is set to rise 6% annually from 2019 to 2024. Although thrifting is […]

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Published on March 1, 2021, at 9:44 p.m. by Mattie Naman. Born to Celebrate. In 2015, Mobile, Alabama, was rebranded with this slogan created by BCF. The slogan “symbolizes Mobile’s unique ‘melting pot of people, flavors, cultures and traditions’ translated into a unified voice ‘to lead all of life’s celebrations,’” said Al Hutchinson, then president and […]

“Gossip Girl” Characters or PR Experts? You Decide

“Gossip Girl” Characters or PR Experts? You Decide

Published on March 1, 2021, at 9:23 p.m. by Caroline Robinson. “Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite.” Does this phrase ring a bell? For members of the Upper East Side of New York, it stirs a sense of panic or excitement, based on the piece of drama […]

Influencers at UA: Molly Glus and Gracie O’Connor

Influencers at UA: Molly Glus and Gracie O’Connor

Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for decades, all while solidifying their personal brands in the process. […]

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era of London are flying off shelves, and Netflix is basking […]

Age is Just a Number: Advice for Young PR Professionals

Age is Just a Number: Advice for Young PR Professionals

Published on February 25, 2021, at 11:03 a.m.  by Olivia Cooley. Entering the bustling workforce of all things communications can be intimidating at a young age, especially fresh out of college. The pressure on young public relations professionals is put on them almost immediately after their first year of college. The dream of success in the […]

The Kardashians: Communications with a K

The Kardashians: Communications with a K

Published on February 24, 2021, at 9:15 p.m. by Taylor Tobin. “Keeping up with the Kardashians” (KUWTK) is coming to an end, but the Kardashian legacy will stick with us forever. The Kardashian/Jenner family has always been ridiculed for not having true talent, but I would say that statement is false. Yes, the Kardashians are not […]

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