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Vaccine Hesitancy: How PR Can Fix It

Vaccine Hesitancy: How PR Can Fix It

Published on March 8, 2021, at 9:04 p.m. by Rachel Fuller. The COVID-19 pandemic is hard to ignore — especially because it’s happening in the 21st century, where technology permeates society and information is free-flowing. The silver lining of the pandemic is hard to find, but one could argue that at least it’s happening in a […]

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Published on March 8, 2021, at 8:50 p.m. by Kris Scott. Computer? Check. Microphone? Check. Headphones? Check. Recording Software? Check. What once was an anomaly in public relations is now an important niche. As traditional forms of media decline in popularity, podcasts have evolved into a popular medium of communication. Due to this ubiquitous trend, podcasts […]

PR and Fashion Trends: The Perfect Pair

PR and Fashion Trends: The Perfect Pair

Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an oversized corduroy button-up, then the next day, those clothing items are not “in” anymore. The public relations industry greatly influences fashion trends and vice versa. […]

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video including graphic, uncensored content for his millions of underage fans […]

Tinder and Bumble: Matches Made in Virtual Heaven

Tinder and Bumble: Matches Made in Virtual Heaven

Published on March 4, 2021, at 11:11 a.m. by Lawson Colgate. In the midst of a pandemic, where in-person meets virtual, our classes and jobs have not been the only things to go completely online. Dating apps have been around for years, but their use has increased in the past few months. Picture this. It’s 2012, and you’re […]

Can PR Talk the Talk and Walk the Walk?

Can PR Talk the Talk and Walk the Walk?

Published on March 3, 2021, at 7:15 p.m. by Emma Britt. New York Fashion Week is a bi-annual event full of runway shows designed to highlight designers’ newest masterpieces that are expected to take over the next fashion season. This week-long event is significant because it allows designers to showcase their talents and hard work and […]

How Being a Student Leader Impacts Your Post-Grad Life

How Being a Student Leader Impacts Your Post-Grad Life

Published on March 3, 2021, at 5:50 p.m. by Lawson Colgate. Parents, teachers and mentors all encourage us to “get involved.” They harp on the idea that the best way to make friends and gain experience is to “get involved.” And who’s to say they’re right or wrong? But, what constitutes the “right” amount of involvement? […]

Depop: Gen Zers’ Thrift Shop

Depop: Gen Zers’ Thrift Shop

Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying fast fashion from companies that use unethical labor. According to ThredUp, traditional thrifting is set to rise 6% annually from 2019 to 2024. Although thrifting is […]

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Published on March 1, 2021, at 9:44 p.m. by Mattie Naman. Born to Celebrate. In 2015, Mobile, Alabama, was rebranded with this slogan created by BCF. The slogan “symbolizes Mobile’s unique ‘melting pot of people, flavors, cultures and traditions’ translated into a unified voice ‘to lead all of life’s celebrations,’” said Al Hutchinson, then president and […]

“Gossip Girl” Characters or PR Experts? You Decide

“Gossip Girl” Characters or PR Experts? You Decide

Published on March 1, 2021, at 9:23 p.m. by Caroline Robinson. “Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite.” Does this phrase ring a bell? For members of the Upper East Side of New York, it stirs a sense of panic or excitement, based on the piece of drama […]

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