Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience with real-life clients, and they are becoming increasingly popular across […]
Published on October 18, 2021, at 12:48 p.m. by Amelia McGowan. It’s no secret that the sports industry maintains a high level of diversity when it comes to the variety of organizations associated with the industry. Due to this increased variety, more complex and flexible communication strategies are required to handle crisis situations and mitigate scandals. […]
Published on October 14, 2021, at 3:21 p.m. by Mallory Westry. It is no secret that brands use their social media platforms to spread messages to their target audiences. Many brands even hire social media managers to ensure they are effectively communicating with followers. However, when it comes to social media messaging, it is important that a […]
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity and marketing tactics to engage with their key audiences. From trailers to press tours, each tactic not only promotes the latest movies, but also reignites fans’ love for iconic characters. The […]
Published on October 13, 2021 at 9:28 p.m. by Gabrielle Jolly. Over 40% of U.S. employees doubt themselves in negotiations, with many Americans expressing fear and anxiety toward the topic. However, negotiations occur daily, and avoiding these processes can result in more harm than good. For a public relations practitioner, relationship building, effective communication and negotiating for […]
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations. These traditions are some of the most important accessories a […]
Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company displayed initial excitement about the new project, it immediately raised […]
Published on October 7, 2021, at 6:10 p.m. by Elise Luoma. Woods, water and waitlists describe travel in the era of COVID-19. With vacation rentals skyrocketing, companies such as Vrbo and Airbnb have seen some of their greatest successes. Safety commitments and updated health practices are key ways both rental sites have pledged to gain trust with their customers. […]
Published on October 7, 2021, at 5:52 p.m. by Alyssa Thomas. In the world of public relations, there are varying paths public relations professionals can choose upon graduation. One of these paths involves working at an agency. KC Projects, located in Homewood, Alabama, is an all-female public relations and communications firm with a mission of “telling your story […]
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with customers. However, in recent years, smaller businesses have also found […]
