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Crisis Communication: Tropicana’s #MiMoment

Crisis Communication: Tropicana’s #MiMoment

Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According to PRNews, 62% of companies have crisis communication plans, but they might not be up to date. With social media being such an important part of many companies’ […]

“A Lovable Geek”: Huntsville’s Brand Identity in 2021

“A Lovable Geek”: Huntsville’s Brand Identity in 2021

Published on September 29, 2021 at 4:41 p.m. by Gabrielle Jolly. The Rocket City soared to great heights after receiving third place in the 2021 U.S. News & World Report’s Best Places to Live. Over the past decade, Huntsville, Alabama, experienced an astounding period of growth in population, job opportunities and infrastructure that attracts newcomers around […]

Addison Rae: Social Media Personality to Movie Star

Addison Rae: Social Media Personality to Movie Star

Published on September 29, 2021, at 10:26 a.m. by Mallory Westry. If you’re an avid TikTok user, odds are you’ve heard of the name Addison Rae. Owning the third-most-followed TikTok account, Addison Rae is widely recognized as a multifaceted social media personality, with over 84 million TikTok followers and 40 million Instagram followers. In 2019, the influencer quickly rose […]

Brand Podcasts: Public Relations Goes Live

Brand Podcasts: Public Relations Goes Live

Published on September 27, 2021, at 7:00 p.m. by Amelia McGowan. Over the past several years, podcasts have exploded as a new source of media content. In fact, during the first half of 2020 alone, 383,678 new podcasts were launched — that’s more than the number of podcasts launched in 2019 altogether. This new form of media […]

The Return of Yik Yak: Crisis Averted?

The Return of Yik Yak: Crisis Averted?

Published on September 23, 2021, at 9:10 p.m. by Gabrielle Jolly. “The Yak is Back,” but is it here to stay? The controversial platform made its startling return in August 2021 and caused quite an uproar around college campuses. Following an initial bankruptcy in 2017, Yik Yak remained dormant for four years after experiencing crisis […]

The Rush to TikTok Fame: #BamaRushTok

The Rush to TikTok Fame: #BamaRushTok

Published on September 20, 2021, at 9:00 p.m.by Alyssa Thomas. “Hey y’all, I just wanted to show y’all my outfit of the day for philanthropy day two. My shirt is from Panhellenic, my skirt is from the Pants Store, my shoes are Steve Madden, and my jewelry is the usual.” If you have spent any time on […]

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to becoming a Jedi, and it did not disappoint. This film […]

Fenty: The Brand for Everyone

Fenty: The Brand for Everyone

Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps them form stronger bonds with the companies. While many companies […]

Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI Investment Management (Summer 2018, 2019), Director of Social Media — […]

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on YouTube over the past few years, with some of the […]

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