


A Bachelor’s in PR and a Minor in COVID
Published on February 25, 2022, at 3:15 p.m. by Morgan Keel. According to a report from the National Center for Education Statistics, 80% of college students have changed their majors at least once. Much like “Friends” character Ross Geller’s famous line of “Pivot! Pivot! Pivot!,” many college students have also made the decision to “pivot” career paths as […]

Creating Memories, a Building Block of Long-Term, Successful Brands
Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head, which can be annoying. On the flip side, a catchy song can be very successful when a brand wants to be recognized and remembered. Brand equity is how consumers value a brand, […]

The Battle of the Body Care Empires

From Jackie to J.Lo, the Chanel Club Lives On
Published on February 23, 2022, at 8:11 p.m. by Schuyler Rosson. For decades, Chanel’s Classic Flap Bag has dazzled on the arms of fashion’s most notable figures, serving as a staple in the wardrobes of Jackie Kennedy, Elizabeth Taylor and Jane Fonda. The handbag is easily identified by a pair of interlocking C’s and quilted caviar […]

Surprising Pandemic Success for Nonprofits
Published on February 18, 2022, at 7:51 p.m. by Alice Helms. In the spring of 2020, many American households began to feel the impact of economic changes as the worldwide pandemic shut down day-to-day life. Organizations’ external publics, such as their donors, started to drop from active to aware. However, nonprofits like Step Up for […]

Manifest Your Dreams One Tweet at a Time
Published on February 17, 2022, at 7:03 p.m.by Sydney Miner. “If you believe it, you can achieve it.” This simple phrase is commonly repeated to us throughout our lives. We’re told that if you work hard and believe in yourself, then your dreams can become a reality. As the new year begins, New Year’s resolutions […]

Etsy’s Small Businesses Go Global While the World Shuts Down
Published on February 17, 2022, at 6:56 p.m. by Jennafer Bowman. Since the start of the COVID-19 pandemic, many people have gotten into pandemic passion projects, such as baking, at-home fitness and craft-making. Some took their passion projects to the next level and started to make a profit from them through the e-commerce website Etsy. Etsy, […]

Put Her In, Coach: Women In Sports
Published on February 17, 2022, at 12:46 p.m.by Katie Holec. When I think of the sports industry and the people involved in it, I think of males. There is not much female representation in the sports world, and for women who want to pursue a career in sports, this can be daunting. Despite this “norm,” […]

Brand Awareness Is a Killer
Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way back into theaters, long after their multiple sequels seemed to bore us to death. “Halloween,” the masked slasher film that debuted Jamie Lee Curtis’ and Kyle Richards’ careers, has been rebooted not once, but twice. […]