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From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a story behind how their team loyalty came to be. Many [...]
A Bachelor’s in PR and a Minor in COVID

A Bachelor’s in PR and a Minor in COVID

Published on February 25, 2022, at 3:15 p.m. by Morgan Keel. According to a report from the National Center for Education Statistics, 80% of college students have changed their majors at least once. Much like “Friends” character Ross Geller’s famous line of “Pivot! Pivot! Pivot!,” many college students have also made the decision to “pivot” career paths as […]

Creating Memories, a Building Block of Long-Term, Successful Brands

Creating Memories, a Building Block of Long-Term, Successful Brands

Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head, which can be annoying. On the flip side, a catchy song can be very successful when a brand wants to be recognized and remembered. Brand equity is how consumers value a brand, […]

The Battle of the Body Care Empires

The Battle of the Body Care Empires

Published on February 23, 2022, at 4:34 p.m. by Jennafer Bowman. Self-care is something most of us try to take part in. Whether it’s taking a bubble bath or deleting social media for a few days, the act of taking care of oneself is one of the most important parts of our lives. Brands are [...]
From Jackie to J.Lo, the Chanel Club Lives On

From Jackie to J.Lo, the Chanel Club Lives On

Published on February 23, 2022, at 8:11 p.m. by Schuyler Rosson. For decades, Chanel’s Classic Flap Bag has dazzled on the arms of fashion’s most notable figures, serving as a staple in the wardrobes of Jackie Kennedy, Elizabeth Taylor and Jane Fonda. The handbag is easily identified by a pair of interlocking C’s and quilted caviar […]

Surprising Pandemic Success for Nonprofits

Surprising Pandemic Success for Nonprofits

Published on February 18, 2022, at 7:51 p.m. by Alice Helms. In the spring of 2020, many American households began to feel the impact of economic changes as the worldwide pandemic shut down day-to-day life. Organizations’ external publics, such as their donors, started to drop from active to aware. However, nonprofits like Step Up for […]

Manifest Your Dreams One Tweet at a Time

Manifest Your Dreams One Tweet at a Time

Published on February 17, 2022, at 7:03 p.m.by Sydney Miner. “If you believe it, you can achieve it.” This simple phrase is commonly repeated to us throughout our lives. We’re told that if you work hard and believe in yourself, then your dreams can become a reality. As the new year begins, New Year’s resolutions […]

Etsy’s Small Businesses Go Global While the World Shuts Down

Etsy’s Small Businesses Go Global While the World Shuts Down

Published on February 17, 2022, at 6:56 p.m. by Jennafer Bowman. Since the start of the COVID-19 pandemic, many people have gotten into pandemic passion projects, such as baking, at-home fitness and craft-making. Some took their passion projects to the next level and started to make a profit from them through the e-commerce website Etsy. Etsy, […]

Put Her In, Coach: Women In Sports

Put Her In, Coach: Women In Sports

Published on February 17, 2022, at 12:46 p.m.by Katie Holec. When I think of the sports industry and the people involved in it, I think of males. There is not much female representation in the sports world, and for women who want to pursue a career in sports, this can be daunting. Despite this “norm,” […]

Brand Awareness Is a Killer

Brand Awareness Is a Killer

Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way back into theaters, long after their multiple sequels seemed to bore us to death. “Halloween,” the masked slasher film that debuted Jamie Lee Curtis’ and Kyle Richards’ careers, has been rebooted not once, but twice. […]

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