Published on April 9, 2022, at 8:44 p.m. by Kyrsten Eller. In the recent years of the digital era, the world has started turning to streaming services for entertainment purposes and moving away from traditional cable services. Key reasons for this change include features and strategies that traditional television lacks — binge-watching on demand being […]
Published on April 9, 2022, at 8:23 p.m. by Alice Helms. Nonprofits such as the Tuscaloosa Metro Animal Shelter, in Tuscaloosa, Alabama, and the Houston Food Bank in Houston, Texas, reach out and offer support when communities suffer, two qualities that make nonprofits successful, as noted by Forbes. The communication teams for both of these nonprofits […]
Published on April 8, 2022, at 3:58 p.m. by Katie Holec. The Cape Cod Baseball League has been around 137 years, as of 2022. According to its website, “The Cape League wouldn’t be where it is today without the great partnership of all of [its] franchises, players, fans, friends and families!” “The relationships that you can build at the […]
Published on April 6, 2022, at 4:50 p.m. by Schuyler Rosson. Many of us are familiar with the term “NFT.” Perhaps we have even heard it defined as a “nonfungible token.” However, understanding the role NFTs play, not only in public relations but in countless consumer sectors, can be slightly more difficult to grasp. NFTs refer to […]
Published on April 5, 2022, at 7:28 p.m. by Jen Bowman. Boston is particularly popular in the tech and pharmaceutical industries. However, its consumer industry is starting to grow, specifically with small businesses. In 2020, there were 700,646 small businesses and 1.5 million small business employees in Massachusetts. Most small businesses already start out with a small budget that […]
Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth the risk. Not only is change important for personal growth, […]
Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they are now picking up their boots and heading to Nashville instead. The […]
Published on March 30, 2022, at 6:55 p.m. by Katie Holec. “The Worldwide Leader in Sports” — better known as ESPN — launched in 1979. Many consumers sat in front of their TVs to watch the premiere episode of “SportsCenter.” Since then, ESPN has created a name for itself. Its mission is to “Serve Sports Fans. Anytime. Anywhere.” When it comes […]
Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new outfit sponsored on our Instagram feed, social media has influenced […]
Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For many years, brands have trusted ambassadors to market their products […]
