Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give back to charities that matter to them, while selling products […]
Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted online for millions of people to view, with the hope […]
Published on April 19, at 2:03 p.m. by Kyrsten Eller. The main purpose of a nonprofit is to improve quality of life, whether that be for members of a local community or for the planet. Both Operation Climate and Cool Kids Clubhouse are prime examples of nonprofits that aim to better the community altogether. Through […]
Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking on Broadway or attending events at Bridgestone Arena, locals embrace the Nashville culture. One way locals […]
Published on April 17, 2022, at 8:58 p.m. by Schuyler Rosson. Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned for its 360° approach to brand building, with services including corporate communications, media relations, event/press management, 90-day launch/relaunch, leadership and more. For over 25 years, Magrino […]
Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in event planning, revealing the intersections of events and public relations. […]
Published on April 14, 2022, at 7:26 p.m. by Sophie Gregor. Each year, the global annual temperature increases approximately 2 degrees Fahrenheit. Due to this increase, the effects of climate change have harmed people around the world. The negative effects for the people and environment caused by climate change will only worsen over time. If there […]
Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and talk online. It has become incredibly easy to connect with […]
Published on April 11, 2022, at 11:01 p.m. by Katie Holec. March Madness is the NCAA Division I men’s basketball tournament that has become a staple for most sports fans in the month of March. People create brackets to predict the ultimate winner. Every year March Madness is unpredictable. Not every top-three team is guaranteed to […]
Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology companies. One of those companies is Theranos, founded in 2003 by Stanford dropout Elizabeth Holmes. Holmes was later found guilty of defrauding Theranos’ investors out of hundreds of millions of […]
