Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth the risk. Not only is change important for personal growth, […]
Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they are now picking up their boots and heading to Nashville instead. The […]
Published on March 30, 2022, at 6:55 p.m. by Katie Holec. “The Worldwide Leader in Sports” — better known as ESPN — launched in 1979. Many consumers sat in front of their TVs to watch the premiere episode of “SportsCenter.” Since then, ESPN has created a name for itself. Its mission is to “Serve Sports Fans. Anytime. Anywhere.” When it comes […]
Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new outfit sponsored on our Instagram feed, social media has influenced […]
Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For many years, brands have trusted ambassadors to market their products […]
Published on March 24, 2022, at 2:04 p.m.by Morgan Keel. The Lego Group started in a small carpenter’s workshop in 1932. Since then it has grown into one of the world’s largest toy manufacturers. The same brick created by the company in 1958 is still used today, even 50 years later. But there is more to the company […]
Published on March 23, 2022, at 8:00 p.m.by Sydney Miner. When was the last time you went to the store and bought a magazine? Maybe you picked up a copy to browse while traveling or decided to grab an issue about your favorite celebrity. Although many publications are still successfully in print, others are deciding […]
Published on March 23, 2022, at 5:40 p.m. by Heather Smyth. Fyre Festival promised the opportunity to stay in a luxury villa and spend the day on a yacht while anticipating a music festival on Pablo Escobar’s private island. This exclusive experience of a lifetime quickly spiraled into a public relations nightmare. The publicity surrounding the 2017 […]
Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are able to live longer and reach a broader audience, but there are times when social media platforms lack interaction between brands and their consumers. Instagram […]
Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view on those who buy things secondhand. The thrifting industry has created a growing consumer base for those of monetary-conscious minds to purchase necessary items, such […]
