Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York hallways in knee-high leather boots, tackling social crises and stabbing people in the back with stilettos — figuratively, of course. At least, that’s what the iconic film “The Devil Wears Prada” […]
Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a unique ability to completely rethink how cars are made, promoted […]
Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion industry, the tech industry or even to the sports industry. As a PR professional […]
Published on May 2, 2022, at 5:40 p.m. by Heather Smyth. When applying for a job, candidates want their résumés to stand out from competing applicants. Employers look at relevant skills, experience and education when deciding if a potential employee is the right fit for their company. With the start of the COVID-19 pandemic and into that […]
Published on April 22, 2022, at 7:50 p.m. by Madison Traughber. ARPR, the largest technology public relations firm in the Southeast, was founded in 2012 by University of Alabama C&IS alumnus Anna Ruth Williams. A tech PR agency exclusively curates the reputation of technology-based companies. Tech PR is “the art of building and maintaining a positive image of a company or organization that develops and […]
Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give back to charities that matter to them, while selling products […]
Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted online for millions of people to view, with the hope […]
Published on April 19, at 2:03 p.m. by Kyrsten Eller. The main purpose of a nonprofit is to improve quality of life, whether that be for members of a local community or for the planet. Both Operation Climate and Cool Kids Clubhouse are prime examples of nonprofits that aim to better the community altogether. Through […]
Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking on Broadway or attending events at Bridgestone Arena, locals embrace the Nashville culture. One way locals […]
Published on April 17, 2022, at 8:58 p.m. by Schuyler Rosson. Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned for its 360° approach to brand building, with services including corporate communications, media relations, event/press management, 90-day launch/relaunch, leadership and more. For over 25 years, Magrino […]
