Published on Nov. 8, 2022, at 4:09 p.m. by Grace Brindley. Companies can engage with audiences from numerous different places through virtual communication. Global public relations, defined by the Institute for Public Relations as “strategic communications and actions carried out by private, government, or nonprofit organizations to build and maintain relationships with publics in socioeconomic […]
Published on Nov. 7, 2022 at 5:51 p.m.by Carleigh Clark “A tornado warning has been issued for your area. Seek shelter now.” A warning like that can come across a cell phone through local text alerts, a scrolling banner at the bottom of the television screen or through a voice over the radio … the […]
Published on Nov. 3, 2022, at 12:42 p.m.by Lauren Barnes. In the job-seeking process, networking and résumés are important to show what a job applicant has done and who they know, but ultimately, potential employers want to know if the applicant can do what they’re looking for. Portfolios are the surefire way to make sure […]
Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success of the public relations industry. This article explores the importance and […]
Published on Oct. 31 at 7:27 p.m. by Lauren Barnes. The final, and at times most crucial, step in a public relations campaign is evaluation — the part where PR practitioners can measure success. Outside of public relations, journaling and self-reflection are often recommended as important habits for leaders. For the past 15 years, Platform Magazine […]
Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to allow athletes to profit from their name, image and likeness […]
Published on Oct. 26, 2022, at 5:19 p.m. by Kelsey Nayman. If you heard the phrase “tik tok” in 2009, chances are you would probably think of American singer-songwriter Kesha’s hit “TiK ToK.” Today, it’s more likely that your mind would go to the app of the same name. Emerging after the popularity of “Vine,” a 6-second […]
Published on Oct. 26, 2022, at 5:03 p.m.by Breanna Erickson As PR practitioners, or soon to be practitioners, the idea that public relations is a growing field is nothing new. How much is it growing? According to IBISWorld, the PR industry has grown 2.5% annually from 2017-2021, and is projected to grow 6.9% in 2022. In the U.S. […]
Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an 18- or 19-year-old may have trouble thinking that far in […]
Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both were frustrated, but my mom was also bewildered. She had […]
