Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather Oldani, director of U.S. communications for McDonald’s, discuss the company’s […]
Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the thousands injured, construction workers were putting the finishing touches on […]
We’ve all seen those candid profile pictures that are less than flattering. The low cut shirt. An alcoholic beverage in hand. But what we may not realize is future employers are seeing those pictures online and thinking how unprofessional we look when we are out for a night on the town. They view our pictures […]
I was instantly terrified on Friday, February 13, to turn on the Internet and find the headline of “Deadly plane crash in Buffalo.” Having lived in Buffalo, New York, for my entire life, I immediately opened the story to find that a plane had crashed into a residential neighborhood about 10 minutes away from the […]
Three months before graduation, I think I know it all. Knowledge and experience were gained both inside and outside the classroom through public relations conventions, class lectures, projects, campaigns, internships and part-time jobs. I should be feeling pretty confident in my future. I have gotten all the PR experience I could ask for as an […]
“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity. Nor do I think he had to watch the “G” ads. […]
Over the past two years you saw the commercials and billboards, heard the radio service announcements and received information in the mail about the big change in February 2009. Well here it is, February 2009, and as you know television is moving from analog to digital signals. The FCC has placed many regulations over the […]
Africa. What thoughts come to your mind when you see that word? AIDS…Orphans…Poverty? Those were the images that used to come to my mind. The pictures we normally see in mass media portray a negative image of Africa. Mocha Club is trying to change that. Mocha Club is a nonprofit organization that works to raise […]
Your image is what others see and think of you. Your image is what gives you a good or bad reputation. Your image also follows you through personal endeavors and your climb up the corporate ladder. So what if 60 million plus people thought differently of you just because one picture leaked onto the Internet? […]
“The customer’s always right.” This is the common motto spoken by managers across the nation, over and over again. Since the beginning of October I have worked as an account executive selling advertising space to local businesses for my university’s student newspaper. At this point, rushing to my office first thing in the morning and […]
