As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments of our clients and organizations. The right to freedom of speech allows us to do so without fear that the […]
You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public relations major who possess incorrect knowledge of what a PR professional does on a daily basis. I constantly hear wrong […]
How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed so many cups of coffee, and considered so many alternate post-grad options that by the time I was hired I […]
Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target. That night Target offered a unique shopping experience. Hundreds of students packed the store from 10 p.m. to midnight to receive free gift […]
What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social media? Is it having 329,349,085 connections on LinkedIn? Or is it knowing when to use the appropriate style of leadership […]
The interpretation of the Constitution and its implied rights have been argued about throughout history. Recently, it has caused much disruption with the Guantanamo captives. Guantanamo Bay is located at the southeastern section of Cuba and has been under United States control since the 1903 Cuban-American Treaty. Since 2002, the United States has used the […]
When the country has been buzzing with the horrors of a failing economy for months, how do you look forward? What if your company has been forced to file bankruptcy and is in an industry that is slowly crumbling? If you are General Motors, you look inside for change and try to evoke a positive, […]
I can only imagine what it is like to be Michael Jackson’s publicist. Needless to say, it must be an extremely busy job. Arguably, this is the most famous figure in pop music, the “King of Pop.” Love him or hate him, there’s no denying Jackson sits with a select group of artists who remain […]
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on nonprofit PR makeovers, this branding concept seems more significant and […]
In today’s world of pop culture, image is everything. Celebrities fill our media outlets with tales of parties, elopements and other eye-catching drama. Image is not only the physical image that these celebrities portray, but it is the image they portray through their work, whether it is acting or music. Two very popular pop singers […]
