Underground Information Trade Tops Global Drug Trade
Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and what they’re capable of.
Bitten by a Trend: Vampire Fever
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and […]
Word of Mouth: Your Opinions Matter
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my friends’ and family’s opinions over anything an advertisement will try to lead me to believe. This reasoning supports the statistic […]
Tough Love in PR
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he guarantees he will find them love. I was watching the season premiere (a little inside […]
Men Are From Mars…
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City fame. We see this type of woman portrayed in the media all the time, but where are all the men […]
After the Journey: My Priceless Experience at the 2009 PRSSA National Conference
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the time of your life. First of all, what a success! I have to applaud the PRSSA National […]
Take Our Survey
Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide us with your feedback. We appreciate your comments and hope your answers will help us provide you with the most […]
Stereotyping Sexy PR Women
Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones changed the image of public relations for the 21st century. And it wasn’t long before other youthful, sexy publicists graced […]
October Brings Social Media Changes
With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying on top of the changes can be a challenge. This past month, two of the most popular social media, Facebook […]
Innisfree Fundraising Event for Platform Online Magazine
Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided by the Hypsys. No cover for the night! Proceeds for this event will help support our online magazine and funding for our trip to the […]