I was recently assigned a case study for one of my public relations classes. We were grouped together and assigned a client by luck of the draw, and we could choose to cover whatever type of public relations practice we thought the most interesting. My group’s client is General Motors, and I immediately thought of […]
Celebs should worry about what they tweet, but what about what they don’t tweet? Are they liable for this as well? We know about the benefits of social media, but has anyone considered what a monster it could be? Justin Bieber’s manager sure has. YouTube sensation turned mini-prince of pop Justin Bieber dominates the media. […]
“Imagine if you will, sitting down with your morning coffee and turning on your home computer to read the day’s newspaper…” Wow, was this concept really so far-fetched? After viewing this 1981 T.V. newscast, you’ll see what I’m talking about. The newscast shows the exploration of posting news on the Web. It gives an inside […]
We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if we feel a personal relationship with the celebrities whose faces fill the pages. We want to know what they’re doing, […]
With competition so high in the public relations field, it is only natural for PR pros to compete for clients and to develop their own personal brands via social networking sites. Building your image as a PR pro is important to helping one stand out from the crowd, but not all PR practitioners seem to […]
As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up to. Okay, I’ll admit I don’t only follow my friends and PR professionals; I also follow a few of my […]
Panama City Beach, Fla., has been a popular spring break hot spot for the past 25 years. Several thousand people party in PCB every year from all over the country. PCB has earned a bad rep for incidents that have been highlighted in the media. Each year the crowd seems wilder and more promiscuous than […]
If there were an Oscar for PSAs, I’ve found my pick for 2010. Over the past few years, I’ve seen scores of PSAs that cram enough gore for a Tarantino movie into a single 30-second spot. This week, for the first time in a long while, I saw a road safety PSA that caught my […]
We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little bit too revealing Playboy article sparked controversy across the nation. His “stupid mouth” definitely got him in trouble in the multi-page article, where he kisses and tells about intimate relationships with […]
If you follow Jonathan Cheban or Simon Huck on Twitter, you’re no stranger to the new E! reality show “The SPINdustry,” which takes viewers behind the scenes of NYC firm Command PR. As a PR student, I had negative feelings towards the show before it even aired. I’ve learned throughout college that “spin” is a curse word […]
