Published on October 2, 2023, 4:32 p.m.by Jillian Middleton. “Wait, we weren’t even nominated for album of the year? Wack,” tweeted @Wendy’s after it dropped its five-track mixtape titled “We Beefin’?” as a comeback to its rival Wingstop. Wendy’s is well known for its social media behavior, specifically on X (formerly known as Twitter). Its […]
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her loyal fans who have been there since the beginning. It’s […]
Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced in the United States in 1967 and quickly faded away from the television space. However, Netflix has recently led a revival of this lost concept […]
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in 1906, New Balance focused on achieving perfectly balanced footwear for […]
Published on September 21, 2023, at 2:50 p.m. by Morgan Perkins. Food reviewer Keith Lee is changing the lives of small-business owners through his charismatic and earnest food reviews on TikTok. Lee demonstrates a powerful example of how social media can transform the trajectory of someone’s life and how public relations is at the core of the transformation. Lee […]
Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said Ticketmaster President Mark Yovich, according to the company’s website. While Yovich may […]
Published on September 18, 2023, at 4:30p.m. by Ginger Morrow. The nebulous world of consulting may seem daunting for the politically inclined communications professional, but really, public relations skills are in high demand. It’s no wonder that firms that strive to elect political candidates and maintain their reputations need talented writers, copy editors, media relations […]
Published on September 13, 2023, at 9:42 p.m.by Alaina McDuffie. Anheuser-Busch, the world’s largest beer brewing company, has come under fire following its partnership with transgender influencer Dylan Mulvaney. The brewery, which is known for brands like Bud Light, Budweiser and Michelob Ultra, is in the midst of a media storm, with many conservative celebrities and commentators encouraging consumers to boycott […]
Published on June 26, 2023, at 11:18 a.m.by Alaina McDuffie. From an internal communications intern for a New York wire and cable company to president of Edelman’s Change and Employee Management practice to head of communications for North America at General Motors Corporation and an architect for one of the fast growing communications counseling firms, Gary F. Grates’ career in public […]
Published on June 12, 2023, at 12:36 p.m. by Kassandra Cabral, Guest Contributor. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar ways to millennials, their expectations and approach to DEI are different. Gen Z are unapologetic and committed to creating […]
