Posted At: May 5, 2009 7:16 AM by Carly Jayne Rullman In Platform’s article “Extreme Makeover: Nonprofit Edition,” we explored Progreso Latino, a nonprofit organization in Providence, R.I., that aspires to make a difference in its respective Latin American community. Progreso Latino underwent a public relations makeover with the help of ABC 6 reporter and PR […]
Posted At: May 5, 2009 7:08 AM by Louise Crow Would you respond to a phone call asking you to volunteer your free time to transform a small and struggling social service organization with almost a nonexistent brand identity and little public attention? Julie Ruditzsky did. Ruditzky, a Providence, R.I., ABC 6 News reporter, received […]
Posted At: May 4, 2009 12:42 PM by Melinda Williams Publix, Southwest Airlines, Zappos, Apple . . . those are all companies with a reputation of good customer service. Their reputation enables them to attract new customers and turn them into loyal, lifetime customers. Raving Fans by Ken Blanchard and Sheldon Bowles approaches customer service in […]
Posted At: May 1, 2009 10:22 AM by Martha Griffith, Contributing Writer Jack O’Dwyer serves as the editor-in-chief of O’Dwyer’s Public Relations News, which has been covering the field for more than 40 years. In addition to the odwyerpr.com Web site, the company is most famous for the publication of its directories that keep track of information […]
Posted At: May 1, 2009 8:47 AM by Chelsea Worley, Contributing Writer Have you ever wanted to know what the Average Joe thought about his trip to Jamaica, how to remove tomato sauce from your favorite shirt or what the product review on the new digital camera you just bought says? The answer to these […]
Posted At: April 29, 2009 1:20 PM by Julie Brown Every 10 years, an amazing event happens in the United States. A snapshot is taken of our nation. Every person over the age of 18 is required by law to fill out the census survey, with every gender, race, socioeconomic class, relationship status and political […]
Posted At: April 29, 2009 1:10 PM by Mary Allison Milford “U.S. Business: Trusted Since 2002” could have been the business sector’s slogan for the past seven years. But now, according to the 2009 Edelman Trust Barometer, America’s trust in business is at a historic low. Since the fall of Enron, faith in business had been […]
Posted At: April 17, 2009 12:05 PM by Erin Ireland, Contributing Writer Donations are down, funding is cut and the tax incentive for giving has decreased. Thus, the forecast for nonprofits seems bleak. Anyone in the nonprofit world knows organizations must do something different to stay afloat but what? Earned income, a transaction where money […]
Posted At: April 15, 2009 1:12 PM by Kayla Gail Anthony These famous headlines from newspapers around the world remind us why a life without print newspapers would be lackluster. Newspapers have existed for centuries — even Julius Caesar carved announcements into stone for government affairs in Rome. They survived the introduction of radio, television […]
Posted At: April 15, 2009 1:02 PM by Sarah Minkel Working in healthcare public relations requires a great amount of knowledge about healthcare as well as public relations. According to the Health Careers Center’s Web site, individuals who specialize in healthcare public relations are responsible for communicating with physicians, nurses, administrators and patients as well as […]
