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SMNR: Flash to the Future

Posted At: April 9, 2008 12:23 PM by Suzanne Flanagan The traditional press release has been given a face-lift. The social media news release (SMNR) was created in order to generate a more positive, productive relationship between PR practitioners and the media. The new SMNR allows the press to receive all of the facts in […]

Try Me! A Look at Interactive Internet Innovations

Posted At: April 9, 2008 12:19 PM by Suzanne Flanagan With the world’s increasing demand and dependence on the Internet, many businesses are trying a new way to communicate with their key publics. Interactive Internet marketing is a savvy, cost efficient way to generate attention. The key PR component in these ventures is the relationship […]

From Blog to Business: How to Find Success on the Web

Posted At: April 9, 2008 12:19 PM by Sarah Yates Dreams really can come true. In Amy Bailey’s case, it took the will to succeed and the courage to act, not to mention a fabulous sense of fashion. Bailey is the creator of My Scoop, an online style magazine that started out as a blog […]

Deal or No Deal: The Salary Game

Posted At: April 9, 2008 12:17 PM by Savannah Lanier There are a few things on the minds of thousands of new graduates each year: life’s next step, student loans, the real world and, of course, money. We’ve gone to school for over half of our lives for this moment. It’s time to be pushed […]

Party On, Dude: Combating the “Party School” Image

Posted At: April 9, 2008 12:16 PM by Katie Dageforde Every year The Princeton Review publishes its “Best 366 Colleges,” complete with information about each college listed and various rankings, including a list of the top ten party schools in the nation. Last year the number one party school was West Virginia University, and the […]

So Sue Me!: The Growing Popularity of Litigation Public Relations

Posted At: April 9, 2008 12:11 PM by Katie Dageforde In today’s business environment, lawsuits seem to pop up for every reason imaginable. Litigation can affect everyone from the smallest, private business to the largest, multi-million dollar corporation. Tom Heiby, CEO of Clary Communications in Columbus, Ohio, says in an article for Public Relations Strategist […]

Do a Little Dance: A Profile of Dance PR Professional Pam Chancey

Posted At: April 9, 2008 12:11 PM by Suzanne Flanagan I interviewed Alabama graduate Pam Chancey, the executive director of Broadway Dance Centre’s The PULSE, to gather her thoughts on the direction of the entertainment PR industry, specifically in dance PR. Here is what she had to say. What is The PULSE? Chancey: “The PULSE is […]

How Many Service Hours Do You Complete?

Posted At: April 9, 2008 12:11 PM by Taryn Ely What do you think when you think of large public relations firms? Do you think of big offices and high-power professionals? There is probably one thing you haven’t thought of: philanthropy work. Many public relations agencies adhere to corporate social responsibility requirements. In other words, […]

The Science Behind Effective Public Relations

Posted At: April 9, 2008 12:11 PM by Amelie Smith In public relations, the most important aspects of the job are two-way communication with your public and maintaining mutually beneficial relationships with them. In the world of television, it is no different. It has been several months since the Writers Guild Association strike ended, and […]

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