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The Bee's Knees: Oscar Buzz and Studio Hype

Posted At: April 9, 2008 12:34 PM by Katie Lynn McInnish Every year, movie fans fill out prediction sheets and chip into office pools about who will win the year’s most coveted gold statuette. But when asked why one film or actor was chosen over another, some come up blank. “The critics picked this to […]

Leading the Peer Media Revolution

Posted At: April 9, 2008 12:33 PM by CJ McCormick and Mary Elizabeth Roberson For Aaron Uhrmacher, social media is not just a way to network and keep in touch with friends and family—it is a way to pay the bills. Uhrmacher is the global lead for peer media practice at the public relations consultancy […]

A Tale of Two Mergers: What Happens When Companies Collide

Posted At: April 9, 2008 12:33 PM by Amelie Smith and Sarah Yates For newlyweds, the merging of assets is an exciting start to a new beginning. It is the beginning of a long life together, during which a family is created and memories are plentiful. In the corporate world, the merging of assets has […]

Holiday Commercialization Goes Yankee-Doodle-Dandy

Posted At: April 9, 2008 12:32 PM by Erin Cornelius Fireworks, barbeque and red, white and blue. The Fourth of July is a celebration of the independence of our country, but in Boston, this patriotic party has a modern twist. Boston’s 4th of July celebration now has a sponsor, and I’m not talking about Uncle […]

“Let the Games Begin!” … or Not

Posted At: April 9, 2008 12:30 PM by Sarah Yates A look at the role of sponsors in the controversy surrounding the 2008 Olympics The press surrounding the 2008 Beijing Olympics has little to do with sports. With about three months to go before the big games, one expects to hear news about the athletes’ […]

Obama Leads the Polls … in Cyberspace

Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … MyBarackObama.com? Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political media campaign was distinguished early on among voters. Democratic hopeful […]

You Had Me at Oh, No: PR Lessons from Sports Professions

Posted At: April 9, 2008 12:24 PM by Anthony Greer Jerry Maguire sure makes it look easy. A handsome, up-and-coming sports agent takes a stand against dishonesty in client representation, gambles his whole career on his integrity (and a brash young football star) and manages to come out the other side greatly successful. Unfortunately it’s […]

A New Route to Your Future

Posted At: April 9, 2008 12:24 PM by Amelie Smith Write a paper. Take a test. Give a presentation. Find a summer internship. For some students, work is never ending. As the world is becoming more competitive, hard work becomes more of an expectation. With the growing number of college graduates, the need for going […]

In a Time of Crisis, He Helped His School Come Out Ahead

Posted At: April 9, 2008 12:23 PM by Taryn Ely The phone rings loudly. You sit up suddenly and look at the clock: 1:30 a.m. You wonder who on earth could be calling you, and when you pick up the phone you find out it is not a call you wanted to receive. You quickly […]

Times of Transition

Posted At: April 9, 2008 12:23 PM | Posted By: Kelly Bond by CJ McCormick The path to PR For many students, the time has come to leave behind the comfort of college to make a name for themselves in the professional world, but for some the journey may not go as planned—take it from […]

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