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Freeware as a PR Strategy

Posted At: October 27, 2008 by Jacob Summers “Those who seek absolute power, even though they seek it to do what they regard as good, are simply demanding the right to enforce their own version of heaven on earth. And let me remind you, they are the very ones who always create the most hellish […]

PR Practitioners Rocking Out—How the Evolving Music Industry Works

Posted At: October 27, 2008 12:17 PM by Stephanie Summer Remember the old days when people listened to music from huge records or radios? Nowadays music comes from tiny hand-held mp3 players or CD’s and the music industry is changing with the technology. Public relations as well has grown and become more accessible for independent […]

Political PR: An Examination of the 2008 Presidential Election

Posted At: September 30, 2008 2:07 PM by Meredith Clements Every four years, a president is elected. For years, candidates and their campaign team plan and prepare for their public debut. Months of campaigning go by, a candidate is elected and the journey either ceases or begins. The public has given much attention to this […]

Finding a Job 101

Posted At: September 29, 2008 1:03 PM by Miranda Harbin The light at the end of the tunnel is getting brighter, and you’ve almost found your way out. No more tests, quizzes or homework.  The stress is almost over and you will finally be able to relax–graduation is near. Then, you realize it’s time to […]

Thinking in the Long Run

Posted At: September 29, 2008 12:59 PM by Jacob Summers “No battle plan survives first contact with the enemy.” —Helmuth von Moltke These words, while slightly more aggressive than the field of PR is normally perceived as being, ring true for the practice of PR nonetheless. Many companies, agencies and corporations—whether PR-based or just in […]

Aloha from PRSSA National President: An Interview with Brandi Boatner

Posted At: September 29, 2008 12:35 PM by Kristin McDonald Brandi Boatner is currently serving as the PRSSA national president. I was able to talk with her about her election as PRSSA national president and her trip overseas to London this summer for the Global Alliance meeting. Boatner is in her second year of graduate school at […]

How Mobile Technology Affects PR Professionals

Posted At: September 29, 2008 12:25 PM by Miranda Yow Wireless technology is directly affecting business professionals in every field—and public relations is no exception. Whether in a meeting or on the go, mobile devices have become an integral part of a PR practitioner’s everyday life. When pondering this idea of wireless technology and public […]

Is PR Dying?

Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see these two articles: one and two), but he is not the only one. Steve Rubel argues that he enjoys the thrill of the chase and […]

Biographies – Spring 2008 – Volume II, Issue II

Erin Cornelius – Mount Olive, Alabama Major/Minor: English/Public Relations and Journalism Academic Achievements: University of Alabama Presidential Scholarship, Linly-Heflin Women’s Scholarship, Alpha Omicron Pi Langston-Purdy Foundation Scholarship, University Honors Program, Miss America Academic Award for the State of Alabama, President’s List, Dean’s List Jobs & Internships: Alabama Panhellenic Association—President, 2008, Vice President of Administration, 2007; University of Alabama Office […]

Past Contributing Writers, Spring 2008 – Volume II, Issue II

Sandra Allen combines professional experience with her academic credentials as director of Public Relations Studies and full-time faculty member at Columbia College Chicago. As a businesswoman with more than 25 years of experience, Allen has held executive-level positions in the aviation, airline, financial services and electric utility industries. Allen earned a Master of Arts degree from […]

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